Next Gen F-150 reportedly pushed back to 2028MY

[rmc523]

Next-Generation Ford F-150 Launch Pushed Back To 2028: Report

 

According to Crain’s Detroit Business, Ford has reportedly informed its suppliers that it will delay the launch of the 15^th generation Ford F-150 – which is code-named P736 – by at least one year, from 2027 to mid-2028, in fact. This means that production of the current, P702 model will be extended by one year as well. It’s unclear why Ford decided to push back the launch of the next all-new F-150 – something that’s common in the automotive world, but not with a model as popular as that perennially best-selling pickup – but the automaker declined to comment on the matter, as one might expect.

This news follows a pair of pushbacks for the next-generation, all-electric Ford F-150 that have occurred in recent history, too. The next version of what may to may not continue to be called the Lightning (P800) was first delayed at the under-construction, BlueOval City Tennessee Electric Vehicle Center, from 2025 to 2026, back in April of last year. Just a few months later – in August – Ford announced that the all-new F-150 EV wouldn’t arrive until 2027, however.

[Motorpsychology]

Delaying the F-150 until mid 2028 probably puts it as an early 2029 MY. Meanwhile, GM Authority claims the next Silverado/Sierra is still scheduled to be released late 2026 as a 2027 MY. GM-A says it is a rework of the existing architecture and not an all new design; What will the 15G F-150 be? 

[ExplorerDude]

This is actually the second time the P736 has been delayed. The first delay was never mentioned. It was originally set to come out in late 2026 as a MY2027. But it was pushed back to mid 2027 for MY2028, now it appears to be pushed back again to mid 2028 for MY2029.

 

I don’t quite understand the reason for the delays. I heard it might be due to getting costs under control.

[pffan1990]

1 hour ago, ExplorerDude said:

This is actually the second time the P736 has been delayed. The first delay was never mentioned. It was originally set to come out in late 2026 as a MY2027. But it was pushed back to mid 2027 for MY2028, now it appears to be pushed back again to mid 2028 for MY2029.

 

I don’t quite understand the reason for the delays. I heard it might be due to getting costs under control.

 

That's probably a good thing that they're trying to get costs under control. Hopefully that includes quality control into the engineering. Do you know if it's a truly all-new platform architecture for the F-150/F-Series or just a thorough update still based on the 2015?

[tbone]

So let me get this straight, the current styling is going to be around until mid 2028, so that means you’re looking at the same truck for a total of 4.5 years from the refresh. I’m sorry, that is a terrible fucking decision, and yet again disincentivizes people to purchase new trucks.  Basically there’s no reason to buy a new truck, unless you are driving a lot of miles.  
 

I’m guessing this also throws off a lot of people‘s truck buying cadence based on new models and subsequent refreshes. As such, this effectively reduces the total number of trucks that a long time customer, such as myself, buys over the course of time.
 

If this has something to do with getting costs under control, with respect to the prices they’re charging for these trucks now, then Ford is much more poorly run than I thought, or they are seeking some massive margins.  Because we all know they’re not going to substantially reduce the MSRP back into the more affordable range on these trucks.

 

I’ve heard more disappointing news out of Ford over the last few years than I’ve heard good/exciting news. I’m personally getting tired of it.

[Sherminator98]

9 hours ago, tbone said:

So let me get this straight, the current styling is going to be around until mid 2028, so that means you’re looking at the same truck for a total of 4.5 years from the refresh. I’m sorry, that is a terrible fucking decision, and yet again disincentivizes people to purchase new trucks.  Basically there’s no reason to buy a new truck, unless you are driving a lot of miles.  
 

I’m guessing this also throws off a lot of people‘s truck buying cadence based on new models and subsequent refreshes. As such, this effectively reduces the total number of trucks that a long time customer, such as myself, buys over the course of time.
 

If this has something to do with getting costs under control, with respect to the prices they’re charging for these trucks now, then Ford is much more poorly run than I thought, or they are seeking some massive margins.  Because we all know they’re not going to substantially reduce the MSRP back into the more affordable range on these trucks.

 

I’ve heard more disappointing news out of Ford over the last few years than I’ve heard good/exciting news. I’m personally getting tired of it.

Im guessing this is also in response to all the changes with the new administration with tariffs and whatnot. 

[rmc523]

9 hours ago, tbone said:

So let me get this straight, the current styling is going to be around until mid 2028, so that means you’re looking at the same truck for a total of 4.5 years from the refresh. I’m sorry, that is a terrible fucking decision, and yet again disincentivizes people to purchase new trucks.  Basically there’s no reason to buy a new truck, unless you are driving a lot of miles.  
 

I’m guessing this also throws off a lot of people‘s truck buying cadence based on new models and subsequent refreshes. As such, this effectively reduces the total number of trucks that a long time customer, such as myself, buys over the course of time.
 

If this has something to do with getting costs under control, with respect to the prices they’re charging for these trucks now, then Ford is much more poorly run than I thought, or they are seeking some massive margins.  Because we all know they’re not going to substantially reduce the MSRP back into the more affordable range on these trucks.

 

I’ve heard more disappointing news out of Ford over the last few years than I’ve heard good/exciting news. I’m personally getting tired of it.

 

Right?  They've neglected the rest of the lineup, going excessively long on refreshes/redesigns on other key products, but at least F-series stayed on a regular redesign cadence.  Crazy that they're letting it slip too now.

Their product decisions over the last several years are just confusing.

[akirby]

9 hours ago, tbone said:

So let me get this straight, the current styling is going to be around until mid 2028, so that means you’re looking at the same truck for a total of 4.5 years from the refresh. I’m sorry, that is a terrible fucking decision, and yet again disincentivizes people to purchase new trucks.  Basically there’s no reason to buy a new truck, unless you are driving a lot of miles.  
 

I’m guessing this also throws off a lot of people‘s truck buying cadence based on new models and subsequent refreshes. As such, this effectively reduces the total number of trucks that a long time customer, such as myself, buys over the course of time.
 

If this has something to do with getting costs under control, with respect to the prices they’re charging for these trucks now, then Ford is much more poorly run than I thought, or they are seeking some massive margins.  Because we all know they’re not going to substantially reduce the MSRP back into the more affordable range on these trucks.

 

I’ve heard more disappointing news out of Ford over the last few years than I’ve heard good/exciting news. I’m personally getting tired of it.

Overreact much?  How can you say it’s a terrible decision when you have no idea why it’s being delayed?  A dollar saved is a dollar added to the bottom line regardless of MSRP and that will pay off every year so that’s probably worth losing a few sales.  Given that Ford has been so religious with the F150 3/6 year cadence it’s safe to say that the delay must be extremely important.

 

They could still make some cosmetic changes for 26 or 27.to hold it over.

[SoonerLS]

12 hours ago, tbone said:

So let me get this straight, the current styling is going to be around until mid 2028, so that means you’re looking at the same truck for a total of 4.5 years from the refresh. I’m sorry, that is a terrible fucking decision,

You realize that the 12th Gen F-150 was, style-wise, basically unchanged for six model years (2009-2014), right? It didn’t exactly hurt its sales any. 

[DeluxeStang]

3 hours ago, Sherminator98 said:

Im guessing this is also in response to all the changes with the new administration with tariffs and whatnot. 

Trump needs to just throw those tariffs out the window before they go into effect next month. Literally every CEO in the industry has told him they're a terrible idea, he needs to listen. Always defer to the people who know more than you when making a decision. But it seems like he has an issue with looking past his own ego, thinks he knows everything. 

[GearheadGrrrl]

Agreed- The "Chicken Tax" has stifled innovation and jacked prices for trucks in our country, extending that insane tax to all vehicles will result in maybe 4 manufacturers surviving and Ford, GM, and Harley probably won't be one of them.

[akirby]

3 hours ago, DeluxeStang said:

Trump needs to just throw those tariffs out the window before they go into effect next month. Literally every CEO in the industry has told him they're a terrible idea, he needs to listen. Always defer to the people who know more than you when making a decision. But it seems like he has an issue with looking past his own ego, thinks he knows everything. 

He knows a lot more about negotiations than you, apparently.  I’ve said over and over that these are simply negotiation tactics and they’ll never be enacted, which was already proven true when both Canada and Mexico agreed to higher border security,  Always read between the lines.

[akirby]

1 hour ago, GearheadGrrrl said:

Agreed- The "Chicken Tax" has stifled innovation and jacked prices for trucks in our country, extending that insane tax to all vehicles will result in maybe 4 manufacturers surviving and Ford, GM, and Harley probably won't be one of them.

First of all the tariffs won’t happen as already explained.  They were never going to happen.  And without the chicken tax we wouldn’t have Toyota and Nissan pickups built in the U.S.   The high prices are due to high demand and tons of features and capability - in a lot of cases more capability than is needed but that’s what buyers want.  

[DeluxeStang]

1 hour ago, akirby said:

He knows a lot more about negotiations than you, apparently.  I’ve said over and over that these are simply negotiation tactics and they’ll never be enacted, which was already proven true when both Canada and Mexico agreed to higher border security,  Always read between the lines.

He knows more than me, he doesn't know more than all of the leaders of these car companies on how tariffs are gonna impact their industry. If they're all basically pleading with him across the board not to do it, it's safe to say they know what they're talking about. 

Edited February 19 by DeluxeStang

[DeluxeStang]

2 hours ago, akirby said:

He knows a lot more about negotiations than you, apparently.  I’ve said over and over that these are simply negotiation tactics and they’ll never be enacted, which was already proven true when both Canada and Mexico agreed to higher border security,  Always read between the lines.

You can only push your allies and enemies so far before they hit back. Sure, Canada and Mexico might agree to some of Trump's demands under the threat of looming tariffs, but not all of them. What happens then? 

 

The situation at the border needs to be addressed without a doubt, but long term, we're pissing off our closest allies. I just feel like that's gonna have consequences in the near, and distant future. 

Edited February 19 by DeluxeStang

[akirby]

1 hour ago, DeluxeStang said:

He knows more than me, he doesn't know more than all of the leaders of these car companies on how tariffs are gonna impact their industry. If they're all basically pleading with him across the board not to do it, it's safe to say they know what they're talking about. 

That’s assuming he actually intended to implement the tariffs.  He didn’t.  He wasn’t getting cooperation on border security so he threatened the tariffs to get their attention.  This is how he negotiates.

[akirby]

1 hour ago, DeluxeStang said:

You can only push your allies and enemies so far before they hit back. Sure, Canada and Mexico might agree to some of Trump's demands under the threat of looming tariffs, but not all of them. What happens then? 

 

The situation at the border needs to be addressed without a doubt, but long term, we're pissing off our closest allies. I just feel like that's gonna have consequences in the near, and distant future. 

Border security is the responsibility of BOTH countries, not just the U.S.  This is something Canada and Mexico should have been doing all along.  Its a reasonable request.

[Oac98]

3 hours ago, akirby said:

He knows a lot more about negotiations than you, apparently.  I’ve said over and over that these are simply negotiation tactics and they’ll never be enacted, which was already proven true when both Canada and Mexico agreed to higher border security,  Always read between the lines.

You’ve been pretty accurate in the majority of your assessments so I will go with you on this one too. 

[tbone]

16 hours ago, akirby said:

Overreact much?  How can you say it’s a terrible decision when you have no idea why it’s being delayed?  A dollar saved is a dollar added to the bottom line regardless of MSRP and that will pay off every year so that’s probably worth losing a few sales.  Given that Ford has been so religious with the F150 3/6 year cadence it’s safe to say that the delay must be extremely important.

 

They could still make some cosmetic changes for 26 or 27.to hold it over.

I don’t think it’s an over reaction. As a Ford consumer, and one that’s interested in Ford being successful, I can’t imagine what the justification could be for delaying your best product basically two years, for a total product cycle of nearly 8 years.  The product which makes you the most money.  You cannot honestly think that sounds like a good plan?  The state of Fords lineup is already on shaky ground due to limited lineup as far as I’m concerned.
 

We have had this same debate on the Explorer, so we will have to agree to disagree. That said, I won’t be buying another Explorer because of their elongated product cycle.  To be fair, had we bought another one, it likely would’ve been our last one anyway because my wife would have been looking at downsizing.

 

i’ll be quite surprised if Ford actually would be willing to make any noticeable change on the last two years of that product cycle. However, I would like to be wrong.

[akirby]

32 minutes ago, tbone said:

I don’t think it’s an over reaction. As a Ford consumer, and one that’s interested in Ford being successful, I can’t imagine what the justification could be for delaying your best product basically two years, for a total product cycle of nearly 8 years.  The product which makes you the most money.  You cannot honestly think that sounds like a good plan?  The state of Fords lineup is already on shaky ground due to limited lineup as far as I’m concerned.
 

 

We’ve already established your orders of magnitude more sensitive to exterior styling changes than the average consumer.  As for how it might be a good business decision it’s simple.  You calculate what you’ll lose in sales (if anything) including having to add rebates (maybe) and you compare it to what the company will save not just the first year or two but every year and those kind of savings add up quickly.  My guess is it has something to do with being software defined and eliminating modules which is probably shared with T3 and skunkworks.  
 

And I would bet they’ll at least do a grill change which will mitigate the impact of an extended model run.

[sullynd]

I wonder if NG F150 and T3 are merging. 

[Rick73]

Better to delay than build the wrong vehicle IMO.  The thread about Ford possibly learning from Boeing mistakes is about pushing suppliers too hard, but perhaps another lesson is what can happen when designs are compromised too much due to budgets, schedules, or other objectives.

 

I’d bet that if Boeing could go back in time, they would have not pursued the 737 MAX program, but rather designed and built an all-new modern aircraft.  Instead they sent good money after bad by upgrading a design that is now almost 60 years old.  That was shortsighted, which lead to two accidents (not necessarily Boeing’s fault) and made it that much harder for them to develop the next badly-needed aircraft.

 

It’s not the same with F-150, just saying it may be best not to compromise too much or take shortcuts.  If it takes more time and or funding to get it right, so be it.  The alternative could be worse IMO.

[rmc523]

6 hours ago, akirby said:

We’ve already established your orders of magnitude more sensitive to exterior styling changes than the average consumer.  As for how it might be a good business decision it’s simple.  You calculate what you’ll lose in sales (if anything) including having to add rebates (maybe) and you compare it to what the company will save not just the first year or two but every year and those kind of savings add up quickly.  My guess is it has something to do with being software defined and eliminating modules which is probably shared with T3 and skunkworks.  
 

And I would bet they’ll at least do a grill change which will mitigate the impact of an extended model run.

 

I think the problem is that it's a pattern that's been affecting every model line, and now it's hitting the bread and butter model, while competitors are keeping to shorter model cycles almost across the board.....meanwhile, Ford keeps dropping products and elongating product cycles.....eventually that's going to catch up in a bad way.

[ANTAUS]

What? Ford letting a product rot on the vine? Nah....How can you say that... (former LS owner)...🙄

[Biker16]

18 hours ago, akirby said:

He knows a lot more about negotiations than you, apparently.  I’ve said over and over that these are simply negotiation tactics and they’ll never be enacted, which was already proven true when both Canada and Mexico agreed to higher border security,  Always read between the lines.

 if "negotiation tactics" means taking credit for ending a crisis he created. 

https://apnews.com/article/trump-tariffs-canada-mexico-sheinbaum-trudeau-007d85795c0406b71edd256caddcc3c3

 

Quote

WASHINGTON (AP) — President Donald Trump’s threatened tariffs against Canada and Mexico — now on hold for a month — risked blowing up North America’s economy. What did the United States get out of his deals to pause the import taxes against the two nations?
 

Not all that much, according to people outside the administration looking at the agreements.
 

By agreeing to the pause for Mexico and Canada, Trump has been able to tell his supporters that he brokered a smart deal and to declare victory in addressing illegal immigration and drug trafficking. Canada will have a new “fentanyl czar,” and Mexico pledged to deploy 10,000 members of its National Guard. The White House sent out an email with 68 Republican lawmakers praising him after the pauses were announced.

But many of those outside the White House looking at the tariffs drama say little was accomplished, arguing that the measures taken by the two U.S. neighbors were already in place or likely could have been achieved without Trump’s ultimatums. 

I have a bad feeling about the next few months.

Edited February 20 by Biker16