I agree. We’ll probably have a couple more of these “reveals” leading up to the debut. I see no reason to show a vehicle that’s still 15 months from production.
While it'd mean more drought, I'd still prefer them to wait until shortly before launch to debut vehicles. The whole year wait between debut and on-sale date is dumb, IMO.
And actually, they might be allowing some of the "EV dust" settle by not fully revealing yet too.
They could, I'd be pretty disappointed if that's the route they took. Most other brands revealed concepts and designs for 2026/27 products all the way back in '24. Here we are in '26 about a year out and Ford still wants to hide everything. I understand not wanting to tip off your competition, but it would be wise to reveal this thing well in advance imo to increase consumer awareness and hype.
I wouldn't put it past Ford to drip feed us since they have literally nothing else going on for the next year+ at least.
While it'd mean more drought, I'd still prefer them to wait until shortly before launch to debut vehicles. The whole year wait between debut and on-sale date is dumb, IMO.
Maybe they don't give us all the formal info, making us wait for a full reveal event to get things like final pricing, range, and performance figures. But they show us the design as they discuss the areo features. I just don't see how they would be able to talk in-depth about areo without showing us significant parts of the design. They could do a wind tunnel graphic like Farley teased, but having an event just for something like that would be super lame imo.
Ford's $30,000 Electric Pickup Will Be Revealed Next Week - Autoblog
Autoblog is reporting it'll be revealed, but I think they're assuming things. Ford's teaser specifically says
That along with the actual graphics they showed lead me to believe they'll talk about some aero tricks (hence the graphics) and maybe efficiencies of the electrical architecture.
I feel if it were being revealed, they'd actually show us zoomed in teases of various parts of the vehicle.
I'll agree with that....seems like that's being rectified for at least Europe.
Maverick seems like a more wide open opportunity product, though, as I think global competition is limited in that segment.
True, which is why having a lot of redundant systems is crucial. Using the max 8 as an example with its automated systems, MCAS as a concept was fine. The decision to have it rely purely on data from one sensor however was pure idiocy.
The issue was reportedly that Rivian's systems didn't talk with Ford's systems. So you're having something completely standalone in relation to all other Ford products......you're just buying something and having to develop those products completely independently from Ford models that eliminates any economies of scale from other Ford products.