Field reliability test units appear in the final 9-12 months before launch. Before that they would normally use an attribute prototype which could be a simply a modified Mustang with longer wheelbase
It's literally illegal for a publicly traded company to do this. They can't just lie about their profits and losses, what you see is what you get. Ford's making a respectable profit on their ICE products, their software services and commercial products are a money printing machine, and their EVs will almost certainly generate a profit once the CE1 stuff arrives.
Let's have a little faith. The world as a whole is rocky and uncertain as hell right now, that's why companies are doing things like this, it doesn't mean the world is ending, things aren't flawless, but there's a ton to be excited about as well.
One article said Ford does this when they get scared. Recalls are bankrupting them. I bet on average they lose $10,000 per vehicle sold, no matter what the profit statement says. They can write off the recall costs all they want. They're just using mirrors.
Skateboard and sketches are probably all you will see is my guess.
The term “radical” being thrown around scares me a bit, especially after the 3 row ev fiasco.
Im also curious what ford’s definition of affordable is. Are we talking $20’s, $30’s, $40’s? The equinox ev is $35k in base trim with 319 mile range. While that’s pretty good, I don’t consider $35k affordable. It’s probably on the bottom end of a normal vehicle price.
As far as matching the Chinese evs in price, I don’t think that’s going to happen, at least not at the same quality of materials and design. Some of those Chinese evs look like luxury vehicles inside and out for 30k. They also have cheaper labor and materials, not to mention the government subsidies.
Case in point, most people believe we're only a few years out from getting a mustang sedan, and we haven't seen a single prototype of that running around.
There’s no need for Ford to show anything more than hardware and systems that will save
lots of money versus what it’s been doing with current BEVs.
I was lead to believe that first CE1 arrives in 2027 not MY27
but happy to be proved wrong on this…
Now that Ford is looking at more hybrids and EREVs, the pressure has come off BEVs like CE1
it was only a main issue when large BEV plain was failing to attract sufficient buyers that Ford
pulled up plan B. Since the. The realisation is that other varying forms of hybrid will probably
get the job done in the immediate future.