Could it be that since the PB U Haul has a longer box, it requires a longer wheelbase that Ford does not offer?

I see that as crowding, as well, but I'll wait and see what the actual results for each bring to market. That said, your examples typically involved an SUV with most options installed vs. an AWD boulavardier unlikely to experience anything rougher than a pothole or a well maintained dirt road. GIven the Bronco's dedicated hardware, this will be a different situation...albeit with a likelihood toward "soft roader" uses.

Ford Bronco See-Through Roof Panels Potentially Revealed By New Patent   This could hint at the Skylands feature.   Basically a slide back sunroof type thing instead of the Jeep fabric roof.   It'd be even more neat if it could somehow remove, but I'd be surprised about that.

Like I said in the other thread:   When I saw these reports and images coming out, I thought they were AI, or some student project. This design is horrible to be a Ferrari, I don't know what they were thinking.   I've honestly not been the biggest fan of Ferrari design of tha last gen of models (their current crop are better) - I think the early 2000s (or older) Ferraris balance performance with "pretty" design, whereas models since then often have too many design elements for my liking.  This goes the other way, with an anonymous block that looks like a student started forming a car shape on a foam/clay model and then just stopped part way through.   I just want to know how these projects get approved.........Does anyone actually sit back and look at it and think "does this look good?"  "does this fit the brand?"     https://www.instagram.com/reel/DYyIVN5pNg2/?igsh=cjJsM2tjc2YwNzR5

https://www.instagram.com/reel/DYyIVN5pNg2/?igsh=cjJsM2tjc2YwNzR5

When I saw these reports and images coming out, I thought they were AI, or some student project. This design is horrible to be a Ferrari, I don't know what they were thinking.   I've honestly not been the biggest fan of Ferrari design of tha last gen of models (their current crop are better) - I think the early 2000s (or older) Ferraris balance performance with "pretty" design, whereas models since then often have too many design elements for my liking.  This goes the other way, with an anonymous block that looks like a student started forming a car shape on a foam/clay model and then just stopped part way through.   I just want to know how these projects get approved.........Does anyone actually sit back and look at it and think "does this look good?"  "does this fit the brand?"  

The average rental truck customer does not give a crap about what it is, as long as there are two things met, 1.) its actually there and 2.) it is not a ridiculously overpriced rental. 

Maybe U-Haul is betting on marketing... "We have Peterbilts!"

I just knew that after the Purosangue came out that the Prancing Horse threw a shoe.   2024 Ferrari Purosangue:

As a publicly traded company - I am sure that PB undercut Ford to get the order. No CEO or CFO would willingly pay more $$ for a "commodity" item like a truck for a trucking/hauling company. U-Haul goes through hundreds (thousands even?) of trucks annually and to pay a "premium" for what they can get for less down the street that does basically the same thing would be absurd.