Nothing about the exterior design or powertrain is an improvement over the current model (IMO).  Boring, but typical of Lincoln refreshes.

I agree, even for the other trims too. If you want a larger grille, make the grille larger, don’t just add a 3” black outline to it.

More photos you say?   The general consensus is the earlier photo shows the truck with no front end, but it has the front end added in these two photos.    All this teasing with the sheets Ford. 

I really hate the gloss black plastic trend. It reminds me of a consumer electronics device.

I think it will have a tough time going up against the pushrod Tahoe.  The Tahoe appeals to the "Keep it simple " people who get turned off to the 3.5's relative complexity.  A Coyote would be an improvement and if they really wanted to address that concern even the 7.3 would be a winner IMO.  Just listen to Ford's sales pitch on that.  I'm sure it is a matter of balancing various production capabilities.

Agreed, def a downgrade from the pre facelifted looks imo. 

That isn’t that far removed from the Evos, so not surprising. 

I think this is a good reason not to resurrect an old name.  I’m kind of indifferent on the name Fathom, but I was definitely not a fan of Ranchero, so I’m glad they didn’t go with that. 

Wow!  That’s a catastrophic decline.  

technically the GE1 platform is a heavily modified C2 chassis to start with, so it would not be a huge leap to put C2 chassis vehicles into the plant.