I gathered from the article that he was spending faster than he was bringing it in, in other areas of his business. He owes FMCC for delinquent payments on floorpan, and e-commerce parts business that hasn't gone well.  I have to wonder if selling the store wasn't his end game all along.    

Right, but I'm thinking Super Duty for a fifth wheel, and it'll be bigger than a 3.6L.

This is a ltlle distressing:   https://fordauthority.com/2026/05/ford-dealer-declares-bankruptcy-after-expansion-efforts-stall-out/   A Ford Pro Elite dealer is supposed to be a license to print money.

Penske buys diesel class 6, U-Haul does not.  Ford had a good customer in U-Haul, since GM dropped the gasoline TopKick/Kodiak Ford had U-Haul's class 6 sales all to themselves.

It is typically lowest price wins which is what probably happened with U-Haul and their yearly order...lets hope Ford doesn't take that one laying down and puts up a fight for the sale.  Looks like International has that "contract" right now....

The surprise is that this review claims to be Best Rugged Mid-Size SUV Mega Comparison, yet the ratings are more appropriate for Best Unibody Shopping Mall Crawler for People Who Want It to Look Rugged.

I’m looking forward to real world towing tests with the Ram REEV. My gut tells me you will have to accept 45ish MPH average top speed when towing that 5th wheel with a depleted battery.    I hope I’m proven wrong but there are physical laws in play that software and a 3.6 (non-turbo) cannot overcome.

why don’t they just become Mopar guys already. Like what’s the point here, we know they haven’t been some lifelong crabby enthusiast for the Bronco its been gone for 20 years.

Crazy Papa Sergio made sure of that

And I'm OK with having a shorter towing range as long as I get that EV experience when the gas motor kicks in.  That's when the efficiency becomes a big thing.   Much of our camping right now is 120 miles from home.  75 miles of EV-only range would be perfectly fine.  So I buy gas for 45 miles.  I charge when we're there, then buy gas for 45 miles home.  I'm good with that.   Our next rig is likely going to be a truck camper on an F550, and we plan to go out west and do considerable boondocking.  Having an EREV there would be amazing!  You don't need 1200 Ah of battery storage in the camper, you just plug into the truck.  When the battery gets low, the engine fires up, charges the battery, and life is good!  No need to pack a generator along with you either.  Would be even better if you can plug the truck into the camper to charge the truck when the sun is shining and the solar panels are producing power.   So, yeah, I could see many uses for an EREV in a truck.  Sadly, it'll likely be a long time before we see it in something like an F550.