I just saw my first new Ranger in the wild this afternoon. Dark grey. Personally, I like it. Strong family resemblance to other Ford trucks which is not surprising. The front end is quite different than the outgoing model.
Yeah, when we were in Dearborn a few months ago the streets were littered with F150 and Rangers being held. It was a while ago, but could still be dribbling out.
A couple of observations regarding Ford Pro and commercial sales: First, a direct comparison with GM in full size trucks is a little tough as Ford includes F-150 through 550 as 'F Series' sales. Chevy Silverado and GMC Sierra sales are inclusive only of 1500 through 3500 models, 4500 through 6500 sales are considered 'Silverado Medium Duty' sales. It indicates Ford pickup sales are likely slightly weaker against GM than the charts indicate. The Ford 'Heavy Truck' category is 650/750 and I believe F53 sales. The GM equivilent would be the Silverado 6500 only as GM does not offer a stripped chassis. The other interesting fact is how well the Transit sells. Ford Pro literally IS the Transit aside from a percentage of F Series sales. That the Transit is primarily a commercial vehicle is all the more noteable, and just for comparison it outsells the F-650/750, also a commercial vehicle, by nearly 10X's! It's no wonder why Ford Pro emphasizes the Transit so much over other Ford commercial trucks (much to the chagrin of other frequent posters around here, myself included!). Also surprising is the Transit currenty outsells every Ford SUV/CUV, though I suspect after the Escape is gone Bronco Sport sales will substantially increase.
True, you always want to be moving the envelope forward. We'll have to wait and see if they moved it forward in a good, or bad way soon enough. I will say I've soured on the rear end a little bit over these last few days, but fingers crossed the final product still managed to look appealing.
I am noticing that 91 E0 is running at 70-80¢/gal more than 87 E10 in @ice-capades area, although the latter is consistently higher . Around the Greater TC Metro, 91 E0 is 0.90-$1.05/ gallon higher.
Ford just is t interested in Ranger volume right now. It’s just a filler for MAP. If they wanted volume they’d bring back the Supercab and go for commercial fleet sales.