Which is why Ford's not seeing the explorer/Capri EVs taking off, part of the reason anyways. They're letting historical names do all the heavy lifting rather than putting actual effort into the vehicles. 

Which is why it's confusing when Farley refers to the Maverick as one of Ford's iconic products. The way I look at it is while the maverick is new, it still ties into a defining segment of Fords brand, trucks, so they're viewing it as more iconic in that regard. It's more unique, and desirable than a base model focus or something. It sounds like Ford is labeling any unique/desirable vehicle in it's lineup as icons. 

Yes, I am wondering about the L9N going forward.  Looks like it will eventually get replaced by a CNG version of the X10.  I was hearing Freightliner was to eventually manufacture their own Cummins derived engines, is that still the plan?  

Yes, you nailed it. And now, China has the vehicles that European leaders want for their green future but that comes at a heck of a price…..their own domestic European car industry. EU is at the crossroads years before USA because they wanted to spearhead this move away from ICE.     Some harsh realities coming regarding costs, batteries, charging requirements, grid supply upgrades. All of that change is going to take time, the rate of rollout needs to be controlled so that people don’t  give up too quickly if early disappointments start to spread.  

Icons are vehicles that are instantly recognizable as a Ford and have a long history and are among the best in their class.  Everybody knows F150, GT, Mustang and Explorer are Fords.  Show 100 people a debadged Maverick and you’d be lucky if half know it’s a Ford.  It’s too new.  And Transit is only well known in the fleet world.   Thats totally separate from the desirable vehicles that Farley wants.  Some icons fit that role, some may not.  But you keep Icons like Mustang even if they’re not profitable - because it’s an icon of Ford Motor Company with a 60 year history.

Yes, I expect that applies to all brands and most vehicles as well.  Even Tesla may lose repeat buyers over time.

It will be interesting to see how the Cummins Octane engine performs in fuel economy when powering larger trucks because it relies on turbo boost for rated power and torque.  In the past, turbo gas engines have not been particularly fuel efficient under heavy loads like they will see in large and heavy trucks.  Granted, initial Cummins specs suggest turbo boost must be relatively limited compared to common ICE vehicles similar to EcoBoost.

The B7.2 is supposed to start in 27CY.  That engine will be diesel only, though, and they will still offer the 6.7 Octane in 2027CY and going forward as well.   (Until at least 29CY when their chart ended....LOL.)   In addition, there will not be a B6.7N (natural gas) in 27CY but there is supposed to be a B6.7 Propane instead.  That being said, the natural gas/propane programs are always more at risk for changes/cancellations so we'll see.   

My 2 cents:  Original Maverick car was entry level commodity and hardly iconic if I recall correctly.  It was cheaper and roomier than a Mustang, but image not comparable.  I suppose Maverick can be associated with Wild West much like a Mustang or Bronco, which may be why Ford recycled for new pickup.  Also IIRC, Transit name was already in use in Europe (and maybe Mexico) when Transit van was first offered in US, so using the same name for the van made sense.  Excursion was a popular truck/SUV the first full year, but sales declined steadily over the next four years after that before it was cancelled.  It has a good following even today because it was so different, but does that make it iconic?  I don’t really know, but in my opinion “brand” or “name” only goes so far.  The vehicle must have substance or value, not just a notable name.

Here lies a possible problem-there might be a number of Honda evangelists that wanted an EV from Honda, but once that demand is satisfied...can they actually keep growing it?   That is why first 6 months or so of "great" sales often doesn't translate into longer term success.