The Lincoln Zephyr/Z would be a welcome addition to the lineup. It's a decently sized mid-size, so it will straddle two segments and accommodate many buyers.
With the new electric vehicle building process, maybe there’s time to build into BOC, the ability to build all types of ICE to BEV on the one production process using a truly modular assembly strategy…..
True, sales volume would be lower, but it would command a higher price than something like a zephyr. If they're able to repurpose a lot of the components of a mustang sedan for a new Continental, it would keep development costs down. It wouldn't move in high sales volumes, but it could still generate a decent profit, while offering a product that boosts Lincoln's reputation in the luxury market.
I just feel like if you're gonna make a mustang sedan, and come to the conclusion that you want to bring back a Lincoln sedan, offering a proper high end RWD product isn't the worst idea.
I see these for sale at used car dealerships that specialize in off-lease vehicles and former rentals for VERY steeply discounted prices. The depreciation is atrocious.
I wonder if there is going to be a lot of test runs and tweaking with production best practices for building vehicles with the new methods Ford recently touted.
Will it be nice enough to interest the kind of buyers that are currently buying Rivian R1 or Land Rover Defender?
Everest itself would be a good 4Runner competitor though.
That's the problem... Ford's production planning is totally disjointed so they cannot shift products around the world easily like Toyota. The Chinese Bronco EREV is similar to what I had in mind for Lincoln but more lux inside. Like it should rival G-Wagen for the material and color selections but obviously at a more reasonable price point (like $60-100K range). Very few brands can pull off the authentic luxury offroader niche... Lincoln being Ford adjacent can do it.