But why aren't you even considering the Ecoboost Mustang in pricing at all? The GT is a "premier" trim level, so of course its going to cost more. Not to mention the impact to CAFE and whatnot, so Ford is going to charge a premium to cut back on sales on it.    The RAV4 is a massed produced vehicle that sells I think almost a million units a year world wide with a shared platform-pricing wouldn't impact it as much. 

Depending on how far back we want to go, of course price is a factor.  The original first generation Mustang that sold up to 10 times the annual rate cost far less adjusted for inflation.  My dad paid just over $21k for a base first generation Mach 1.  Not comparable to today’s Mustang in just about any way, but the point remains that from price alone it was closer to what a Civic or Corolla costs today.  It was more affordable to the masses.   pictor above touched on another Mustang headwind; that it’s become associated with the “go fast crowd”.  Not that it’s necessarily a bad thing, but represents a small percentage of population, and becoming smaller.  When Ford markets Mustang to young males who we all know intend to drive aggressively, it turns off a lot of other potential buyers.  It’s no different than if you market a car to women, a lot of men will pass on it.  Marketing creates an image that works both ways.  Can’t think of a better example than a minivan.  Arguably one of the best vehicle designs ever created but most people today wouldn’t get caught dead in one.  Similarly, while I love Mustang history, I would not want to be seen driving a new one today.  The image it represents is nothing like the original Mustangs.  I don’t necessarily blame Ford, because a reboot to original Mustang roots may sell even worse.

Hello All, I have a 2022 4x4 KR SRW Crew Cab and according to the order guide, it's equipped with LED taillamps and I'm almost certain I have them.  However, I noticed on both 2024 and 2025 order guides, LED taillamps are not included on King Ranch, but are standard on Platinum.  Has anyone else noticed this?  It seems to have started in 2024 order guide to only offer LED taillamps on Platinum and Limited and for 2025 only on Platinum since they deleted the Limited trim.  Hard to believe this but according to the order guides after 2023 MY, it's true.  Can any 2024 MY owners confirm this and also what are your thoughts on this?  Is it maybe due to trailer light issues when you have LED taillamps along with incandescent trailer lights and maybe that interferes with turn signal electronic drivers or some similar reason?  IMHO, it seems to be a little cheap on Ford to make every light bulb on SuperDuty exterior LED type except the taillamps.  If there was an issue with the LED taillamps, seems like it would still be a problem with Platinum trim, I'm going out on a limb as saying it's a cost reduction slipped in hoping to fly under the radar.  BTW, I did a quick search for this topic and didn't find a discussion about this specific issue, hence the new topic.  If this is an old topic and I missed it in my search, my apologies. Thanks, Toolman

The mustang being impractical has been a constant since it was first made, that’s not the reason. Adjusted for inflation, the mustangs price is roughly the same as 20 years ago. This does not mean that price can’t still be a deterring factor. Not everyone’s wages have increased at the same rate as inflation, so it could be more expensive to those consumers. It also doesn’t help that the price has increased so rapidly. In 2021 the mustang GT had an msrp of 36k. It’s now almost 50k. That’s a huge jump in a relatively short timeframe. For comparison, the rav4 had a starting price of 26k in 2021 and is now 28k.

Yes but diesel only not gas.  

Be aware that F-450s are hard to come by lately.  Some orders are taking 2 years.

I don't think it's pricing, it is not enough people want a two door a daily driver to sit in urban traffic going nowhere fast.   Baby boomers are not able get into a mustang like they used to . Corvette went up market even further and rear engine. The two major Japanese brands  have hot hatches available specifically marketed to the go fast crowd.  There will always be a market around the world for the Mustang, it just a smaller niche market. 

Yea, while current Mustangs may have issues, pricing isn't one of them. The article confirmed what Sherminator mentioned in the previous post:   In Ford's defense, the current Mustang's price is in line with those from 30 years ago, accounting for inflation. A 1995 Mustang GT coupe with standard equipment started around $21,500. That equals approximately $46,000 today, a bit less than the 2025 Mustang GT's starting price of $47,055.   Also, the Ford big shot quoted in the article, Mustang brand manager Joe Bellino, is right:   "With the EcoBoost starting in the low $30s and going up to the GTD, I can't think of another company that offers that kind of choice on a single model for buyers,"    

F-Medium can get air-brakes?  

The Price increases on the Mustang aren't out of line for the rest of the industry either. There are lots of people looking with rose colored glasses on pricing with every/anything today...it boils down to sticker shock but everything goes up in price. I bought a couch over the weekend-the sales guy was telling me a story that people bought a hand made mattress that was say 5K 30 years ago and go oh shit when the same thing costs 20K+ now, without realizing they haven't had to buy a mattress for that long-your typical mattress only lasts about 7-10 years if your lucky   I remember looking at Mustang GTs in 1992 or so and them only being 14K and 32 years later, a base 2024 GT starts at $42K, with more then double the HP and far better standard equipment on it.  The CPI calculator says that 14K in 1992 is worth about 31.5K in todays dollars.    Even if the Mustang pricing dropped, I wouldn't expect a huge increase in sales numbers. I'm guessing that the Mustang is profitable at the point it is at-the platform has been more or less paid for since it is a modified platform from 20 years ago when the S197 came out. The IRS update was done 10 years ago, so everything now is just about improving/tweaking it.