That’s true, especially with profit earning large vehicles but GM also has a flaw or vulnerability
of wanting to be either the biggest or first to market with products that sometimes don’t work
as evidence by the recent $3 billion charge it took against Chinese assets….
So yeah, I’ll temper my criticism of Ford with the knowledge that if it had gone as hard in China as GM,
then maybe the outcome would be no different to where it is today….save for all the additional expenditure.
Maybe the moral to the story is manufacturers should stick to what they know makes big profits and just fill in
around that for secondary success. Then any additional volume sales that keep manufacturers from getting a
stronger position in the market (something often lost when the focus is all on opportunity cost)
I wouldn't be too surprised 😂. Cab forward seems like the most likely choice if Ford wanted to make a compact truck with a ton a bed and cabin space, it would be a great small affordable fleet truck. But that sort of design could really alienate consumers.
up 1386 from next to nothing.
They basically stopped Ranger production for much of last year, so you'll see that grow this year.
That's been the question of growing both Ranger and Bronco sales simultaneously.