True, but there is an opportunity cost in axing affordable models in the pursuit of profit on a smaller number of vehicles. By doing so, they are not creating a pipeline of Ford loyal buyers. Instead, they are having to market more intensely to try and justify the increased prices. Do vehicles like the European Explorer and Capri really move the needle enough on this front?
So that puts the casualties among start ups who were eyeing the USA market as Lordstown, Cannoo, Poterra, Fisker, Nevs (SAAB) and Nikola.
Tesla is on top with Rivian and Lucid still in the fight.
Faraday Future is probably the next to die.
The two best selling segments in Europe are small and compact SUVs. Also 4 out of the top 6 segments. They’re moving to crossovers and away from cars just like North America.
The trick will be making it look good.
Nobody complains about short hoods on mid-engine vehicles because they look great.
If they can make the products look good and not like they chopped half the front end off, people will buy them.
Good point.
I’m hoping that CE1 styling is another Taurus moment for Ford, the proportions of Ford’s newest EVs
are different to what people are used to with ICEs but it could avalanche that interest in a positive way.
I’m not a fan of short noses on things other than vans but I’m willing to wait and let others make up their own minds.