Farley is claiming August 11th as a "Model T" moment for Ford. Yeah, right. Believe it when you see it. Otherwise, this is likely to be more smoke and mirrors from Ford regarding future product(s) for publicity. In addition, August 11th is billed as an announcement, not a product reveal. Ford is not going to reveal a product that isn't expected to be available for either the 2027CY or 2027MY this far in advance. And if it's about the widely expected mid-size BEV pickup that Ford's been teasing, how "radical" can we expect the design to be? 

Anyone have a 2022-24 model ST?  Looking to see if they have any issues.  

Check with Fenix.com - large chain of scrap / recycling yards. When he says "steering harness" is he referring to the power steering hoses, or is there some sort of electrical harness he is talking about? 

That’s the key word- subscribes. The Alicia lady has experience with subscription businesses from working at Alto Pharmacy and at Amazon.   Ford Pro wants to be a subscription business too

Yea, but Ford obtaining a line of credit ain’t exciting or even newsworthy. As akirby said, move along…

Field reliability test units appear in the final 9-12 months before launch. Before that they would normally use an attribute prototype which could be a simply a modified Mustang with longer wheelbase 

It's literally illegal for a publicly traded company to do this. They can't just lie about their profits and losses, what you see is what you get. Ford's making a respectable profit on their ICE products, their software services and commercial products are a money printing machine, and their EVs will almost certainly generate a profit once the CE1 stuff arrives.    Let's have a little faith. The world as a whole is rocky and uncertain as hell right now, that's why companies are doing things like this, it doesn't mean the world is ending, things aren't flawless, but there's a ton to be excited about as well. 

One article said Ford does this when they get scared.  Recalls are bankrupting them. I bet on average they lose $10,000 per vehicle sold, no matter what the profit statement says.  They can write off the recall costs all they want. They're just using mirrors.

Maybe we'll get class 8 back!!!  LOL

Skateboard and sketches are probably all you will see is my guess.   The term “radical” being thrown around scares me a bit, especially after the 3 row ev fiasco.    Im also curious what ford’s definition of affordable is. Are we talking $20’s, $30’s, $40’s? The equinox ev is $35k in base trim with 319 mile range. While that’s pretty good, I don’t consider $35k affordable. It’s probably on the bottom end of a normal vehicle price.   As far as matching the Chinese evs in price,  I don’t think that’s going to happen, at least not at the same quality of materials and design. Some of those Chinese evs look like luxury vehicles inside and out for 30k. They also have cheaper labor and materials, not to mention the government subsidies.