It's better than no concepts. 

Better than nothing at this point.   Perhaps you’re onto something that might coincide with the new European model you referenced.  I would love to be shocked by an announcement of a new model coming out within the next six months, but not two years from now.   It would be nice to talk about something other than delayed refreshes/redesigned and recalls. 

I'd say yes to both.  more practical than a sedan at equivalent prices.   Also consider that Maverick's sales have continued to increase even with the base price bumping up.

My guess is that was a big factor in the decision too - having another factory absorb production would allow KTP to make more Expy/Navi without sacrificing overall SD volume.

No it was because it was roughly the same price as a Civic or Corolla, but a lot more functional and had a hybrid.  

Do most Maverick buyers purchase it because it’s a truck or because its original price of $20k was cheaper than comparable sedans and SUVs?  I know there are a lot of factors involved, but for those who buy small trucks because they are some of the most affordable vehicles, the $30k price point may soon become crowded with viable options.  To what degree that affects truck sales is anyone’s guess.

I was looking at the press release Ford put out when they switched Oakville over to SD production-the interesting thing is that Ohio and Louisville only produce about 200K SD units between them. I know its been mentiond that Louisville might build less going forward and make more Expeditions and Navigators (which are about in the 40-60K range in yearly sales)

Sure, but it's a factory that's sitting idle/not making money in the meantime.  That's a fair point - I didn't think about the refresh, and totally agree with that logic of just tooling up for the refresh.

Well, OAC is an additional plant for SD production.  It's not like they currently have a plant down.   Also, it's won't be up and running until the SD refresh in '26.  No point to bring it up for the '25, then change over for the '26.

From today's Autoline Daily:   Tesla used to have some of the most loyal customers but not anymore. According to S&P Global Mobility, Tesla dropped 9 percentage points compared to a year ago, falling to number two in U.S. brand loyalty in the second quarter behind Ford. S&P analysts say that Tesla’s aging lineup along with CEO Elon Musk’s controversial political activity turned customers away from the brand in big numbers. Perhaps more surprisingly, a lot of people that leave Tesla aren’t choosing another electric. About 30% of them are going to gasoline and hybrid vehicles. And worrying for Tesla is that its slide shows no signs of turning around in the U.S. Through July sales declined 8% to just under 321,000 vehicles.