The EREVs are based on (paired with) existing or next-gen ICE products, though, so it makes far more sense to have them grouped with production of the respective model than one single EREV plant building x# of models.
My idea was to make BOC a single EV plant that produced all standalone (no ICE alt) EV products, whether CE1, Mach E, T3, etc). And keep all the existing factories as-is except for the Mach E plant, which could've become another C2 plant, which would help facilitate the new Transit Connect and Maverick SUV. Then existing plants could be converted as/when EV demand picks up.
Easier said than done, though.
If ce1 can be profitable there is no reason T3 won’t be profitable. If nothing else we know Ford attracts premium truck buyers. And Lightning is just too costly compared to what ce1 is bringing to the table, although Lightning does benefit from F150 sharing.
To me the question is how much volume they can get from T3 short term. That’s where lower prices will help a lot. (Lower than lightning).
But do you think it really even registers with Lincoln owners? I mentioned the navigator and expedition earlier, I don't believe any of those causal owners even know their vehicles have so much in common.
It doesn't seem to bother navigator owners that they're 100 grand suv shares most of its design with a significant cheaper Ford model. So I don't see why it would bother someone who paid 50-60 grand for a nautilus if an edge comes out that's like 40-45 grand.
I believe nautilus and edge owners would both just be like "damn, that's a really good looking suv" without realizing they had anything in common. We as car enthusiasts know that, but casual buyers don't, and couldn't care less if vehicles share platforms and styling as long as it's good, and in the case of the nautilus, it's an incredible product.
I see this as a way to not only retain the edge, but do it in a way that's cost effective, and results in a fantastic end product. Something with the proportions of the nautilus, and maybe trying to carry over some of that interior magic as well, would result in the best Ford edge ever made. Truly a wow, got to have it type of product.
Speak for yourself. I don’t ignore facts - I seek them out. My preferences are biased but I don’t visit those on others or apply that to the overall market. I hate Corollas and Camrys and would never buy one but I understand why others do and the sales numbers speak for themselves.
Saying nobody wants EVs and they should not be built is an ignorant statement.
In fairness that includes most people. We all have biases and often ignore facts. It’s unavoidable. As just one example your F-150 ownership probably biases your opinions on Lightning.
If we were all 100% rational and unbiased we wouldn’t disagree on anything. 😀
I believe they will if they can’t see a way for T3 to be profitable. Ford may be pivoting to the factory eventually building something else. Remember that Ford has already announced a delay in T3 production.
If memory serves correct AWD was a $2000 option so those XL and XLT ecoboost buyers that want AWD will see about a $1000 increase. I wonder if the article has correct pricing for the Lariat. Otherwise, as has been mentioned, there’s no way Ford is cutting prices that much without a commensurate cut in features.
The laws to go 100% EV were in progress and could have easily passed whether they made sense or not. And what you continually get wrong is that nobody wants EVs. EV sales continue to increase and they’ll increase more as next gen batteries arrive with faster charge times and lower costs.