Behind a paywall, but the headline says it all.
https://www.detroitnews.com/story/business/autos/ford/2026/01/16/ford-lincoln-luxury-michigan-central-station-detroit/88219417007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z118559p119950c119950d00----v118559d--76--b--76--&gca-ft=199&gca-ds=sophi
It boils down to sunk cost fallacy to a point.
You'd basically have to completely rebuild FRAP in a higher expense area vs Tennessee
Also keep in mind it was supposed to be an EV plant, so it had/has battery production plants next to it.
If you knew what you know now, maybe Ford would have gone that route...
I'm curious as to what is being done outsides of ICE changes on these products vs higher end C1 products like Escape/Kuga/etc in 1st world countries.
What exactly is the Equator based on? Is it a modified C1? Is it something else?
You never know, Ford if they ever come out with a four Mustang, it might be called the Mustang Mach 4?
I think the Mach name was partly used to keep the EV haters from completely being up in arms over it being say just an Mustang EV.
It seems like the stars are aligning for Ford to produce affordable cars again using CE1 almost certainly using the same plant as the one the truck is gonna rely on. He said their volume target is 300,000 units annually which I don't see Ford hitting out of that plant unless they do quite a few different top hats.
Thanks for the correction, that makes a lot of sense for Mexico
I’m wondering if Ford Europe is “hedging its bets” with Kuga and Bronco Sport production
after the all electric future with MEB based Explorer and Capri hasn’t produced many sales.
It’s a bit frustrating to watch because Equator + Equator Sport (Territory) would be a head start
on a next generation of Escape and Edge for cohesive ROW production but understand that
Europe must keep eyes on heavily biased electrification EREVs and BEVs, hoping for a solution.
What would cure Ford Europe’s ills with sales?