FTFY   Small cars were Asian brands' bread and butter in their home markets so that's what they do well.  Just like full sized trucks and SUVs for Ford, Dodge and GM here.   Ford's cars were good but never cost competitive due to lack of global cost optimized platforms - and Europe caused a lot of it demanding their own platforms and not working with corporate.

Cool place for sure (especially if you are a Ford enthusiast).  I’ve been to the Noblesville location several times, it’s excellent.  

The reason the Asian brands can do this is there is actual demand for these products in their home territory.    It boils down to this-if you can sell a $20 hamburger in your home market vs a $7 dollar one in someone else's home market, why would you concentrate on the less profitable one?     Its not like Toyota or Nissan haven't tried to make a full sized pickup in the USA...but yet the can't approach the numbers that the home teams do. Its the same for the North American based companies. 

They are opening up a couple of those in NJ...need to check it out when they do. 

Speakin' of Ford and burgers, there's a cool burger restaurant in Avon, IN that opened last year named Ford's Garage. There's also a location in Noblesville, IN that's been around for several years. Their burgers are pretty darn good! And no, hot dogs are not on the menu. 😄        

...but never learned to do well. Stick with just the burgers, Ford.  

Most conventional PHEVs provide plenty of range for routine urban/city trips without the efficiency and towing shortcomings. Even so, buyers strongly prefer conventional HEVs and I don't see that trend being changed by EREVs unless the heavy hand of government regulation somehow forces it.

Yea, thanks for the clarification. When growth rates for BEV pick up again, the automakers who invested in improving their products and processes and in makin' the most of their battery production capacity (whether for powering data centers or their BEV) will be in a good position. That's why I'm cautiously optimistic about Ford over the next 3 or 4 years. 

If it is option #2, that could allow the Maverick to slightly downsize in a next generation. Thus allowing it to keep its lower price. 

Yea, I agree with the GWM head honcho on the technical disadvantages of gasoline powered “range extenders” for EV.   Still, the EV market has room for both pure EV and range extender EV. Customers will have to decide if the added complexity, cost, and efficiency losses of the latter are worth it to get the extra range.