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Chasing profit didn't kill edge and escape. EVs and poor planning did it.
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This is where Ford's "chase profit instead of volume" model is going to fall flat (like I have been saying on this forum for a few years now). When these customers, many of whom were loyal Ford buyers, are gone, it will be hard to get them back. Ford casting aside huge segments of the population does not create a pipeline for broader loyalty to the brand.
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Given how skeptical Japanese automakers were of EVs to begin with, I imagine that they are very eager and willing to pivot.
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They didn't do enough due diligence before entering the relationship.
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By Sherminator98 · Posted
https://www.autonews.com/honda/an-honda-ev-losses-strategy-review-3q-earnings-financial-results-0210/?utm_id=gfta-ur-260210&share-code=ZWFUFE3LFBHA3E3URSLHJ5VQJ4&user_id=4532198&customer_secondary_source=aac_articleGifting -
By Sherminator98 · Posted
The CE1 truck will be closer in size to the R1 pickup anyways. The R2 is roughly the same length as the Escape, so if anything the CE1 CUV will be roughly the same size as the R2 and be about 10-15K cheaper in starting price. -
Exclusive: Ford and Geely in talks for manufacturing, technology partnership, sources say | Reuters Ford only made ~80,000 Kugas in Spain last year, out of the total capacity of 450,000.
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It'd be funny if Rivian R3 beat Ford's low-cost models to market.
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its Hillarious that Ford Wrote off their investment in Rivian in 2023 Ford sells majority stake in Rivian after reporting $7.3B write-down | TechCrunch This is so Ford.... they can never stick to a plan.
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