I can understand how they are scaling back the 3.0L Power, it can be so much more.  I"m sure in another 2-3 years, the 3.0L will be allowed to pump 400HP and push the 3.5L to 450HP. They just aren't there yet....

This looks like a minivan with a truck bed. 

Depth below the surface meaning we're probably going to discover cool things.  It's just a name and no worse than Focus, Fiesta or many others. We'll get use to it in a short time. It's already growing on me.

But in the end it's still just navigation and it's already available with carplay.  It's neat how they're implementing it with the integration but I don't  consider that a new feature.

The native Apple Maps navigation at no charge is pretty dang cool. I hope that migrates to all of Ford's vehicles.

We already know it will be just one trim with a few options.  

Oh please.  They haven't released any of the cool new features yet.

I found this image from an article. It’s a render of what they believe the Fathom will look like. I really like the look.

So... ...I just got a "Fathom Preorder" offer email from my local Ford dealer. There's no picture, no range, no towing/hauling capacities, but what is listed: Seats Five Large Touchscreen Apple Carplay and Android Auto Bidirectional Power Digital Key (smartphone) Tech Apple Maps ...so, basically, seating that could be most current vehicles, a big display (common on new vehicles) full of the usual digital junk (ditto), phone integration (yep), and power that can be piped in or out. This sounds like most electric vehicles by ANY brand, right now.

And Ranger was an Edsel name....what's your point.