By the same token why would Peterbilt willingly sell products to a particular customer at a loss when other buyers will gladly pay more for their superior product?   There may be a projected life-cycle cost factor at work here too.  Or Peterbilt (PACCAR) wants to run Ford out of the class 6 and 7 truck market by going after one of their best customers aggresively. 

Without seeing Ford's 2027 build and price on the Ford website, but looking at dealer "custom order" sections, it looks like to me the 2027 model is actually less?!  I am missing something?

Sounds like Ferrari was the primary issue here-the Interior is alright, even though it has a big drop of Apple/Ive design language in it. 

Ferrari stock price fell 7.7 percent after unveiling

I'm shocked. I can't believe that Ferrari approved of this. I know some haven't always liked the other Ferrari designs as of late, but I've always liked them. I just don't understand this one though.  The Apple guy designed it and I'm wondering if this is similar to the design of the Apple car that was cancelled a couple of years ago. 

The Purosangue looks much better then the Luce though   The big issue with what I've been seeing with EV design is the beltlines are extremely high vs what is normally seen on ICE products-I get that there is a battery pack for the floor, but there are examples of other products that are EVs that don't suffer with this issue as much.    I'm also guessing the Luce is supposed to be some sort of sedan/crossover too

Even the big dealers are very systematic about how they stock the lot, because it's all about numbers. The order guides used to even state an expected percentage of orders per trim level. For example, 2018 Fusion showed 10% S, 75% SE, 15% Titanium, and then even broke it down within trim levels to the sublevels. Sometimes they were right, sometimes not. A store I was at had some specific unwritten rules (well, all their rules were unwritten, or else they'd have had to apply them equally to everyone, but that's another story) about ordering stock units. F-150's were STX and XLT 302A. No Oxford White because we could always get one from someone else (weird, I know). Early in the order cycle, we'd have one or two Lariats. Never stock King Ranch, Platinum, Limited, or basic XL. Casket colors were best - gray, silver, black. A couple reds were fine, but they believed nobody bought blue - "no-sale blue". Supercab Ranger STX in Saber when that was available? Literally called a "goofy ass truck in a goofy ass color". We always stocked Expeditions, but only the MAX version because the owner preferred those. They also had a real tendancy to push people to take a vehicle that was 90% of what they wanted if we could dealer trade for it, or had it on the lot. Willing to sacrifice color to have it right now? Willing to take a different trim level that's similar but not quite the same? Now, I'm at a store that orders more customer order vehicles than I've ever seen. Why? Because we want people to have their vehicle the right way, the right setup, the right options. Besides, I really like doing order-outs, those are some of the happiest folks I get to work with when their custom rig comes in and they get to take it home.

Could it be that since the PB U Haul has a longer box, it requires a longer wheelbase that Ford does not offer?

I see that as crowding, as well, but I'll wait and see what the actual results for each bring to market. That said, your examples typically involved an SUV with most options installed vs. an AWD boulavardier unlikely to experience anything rougher than a pothole or a well maintained dirt road. GIven the Bronco's dedicated hardware, this will be a different situation...albeit with a likelihood toward "soft roader" uses.

Ford Bronco See-Through Roof Panels Potentially Revealed By New Patent   This could hint at the Skylands feature.   Basically a slide back sunroof type thing instead of the Jeep fabric roof.   It'd be even more neat if it could somehow remove, but I'd be surprised about that.