Thanks for the calculations my friend. I did a little back of the envelope arithmetic for the combined average charging at home costs for my F-150 Lightning and my wife's MME GT and came up with about $1/gallon of gasoline or diesel to match the "fueling" costs for our two electric Fords.
I included the rate charge and distribution delivery charge (the variable components of the electric bill), but not the facility charge (the fixed component).
Well I just had a flat in the Porsche and found out I have summer tires. When I upgraded the wheels it wasn't clear that they came with summer tires - I would have swapped them out for all seasons. So I guess I won't be driving it below 45 degrees. I'll just have to do more mountain trips next summer and wear them out before next fall......
Say what? Remember when Maverick came out at $20K? The asians still sell a crapload of sub $25K cars. Corolla alone sold 230K last year.
A cheap $25k teuck will sell great just like the original ranger. The difference here is they need to use all those ce1 cost saving ideas to make it reasonably profitable at those lower prices. I see 150k+ no problem compared to 50K Rangers.
https://fordauthority.com/2025/12/ford-escape-lincoln-corsair-production-ends-this-week/
Should be interesting how the Escape sales/stock dwindles down over the next year.
I see 2 reasons.
1 - free up Map to make more Broncos and new variants including hybrids and possibly a pickup
2 - the lower cost gas truck will sell in much larger numbers just due to cost and has the potential to be far more profitable if they can apply at least some of the ce1 design, engineering and manufacturing principles.
They could keep Maverick as a step up product and keep this truck on the cheaper side.
Yea, exactly. For Ford's big shots to pick a direction and stick with it/see it through, there needs to be a lot more accountability than there is now, as tbone mentioned.
Plus, the Ranger and Bronco share many components, so some economy of scale would be lost.
@rmc523, lost in the topic musical chairs,( paraphrasing here) I had commented that it will be interesting to see how the Ranger Super Duty does in markets where the F 150 is also sold. I believe it was you who commented that you didn't think Ranger and F-150 were both sold in other markets, but they are in Australia and New Zealand, as well as the Middle East, however I don't think the ME is getting Ranger Super Duty.
It would make a really cool Ranger Raptor R platform, though!
I was thinking about this a bit more
With the CE1 pickup coming and info already given about it, I'm wondering if Ford is trying to slot it as a Ranger "replacement".
As for the TTP, I think Ford is playing loose with this-they aren't going to be building a product there for at least another 24 months (2029 CY or MY?) and I think the upcoming UAW talks are going to influence what happens there also.
So with that said, I think this what might happen:
Maverick
CE1 EV Pickup
Ranger replaced by a Bronco based product (Ranger sales are similar to what Gladalitor is, but that might be constricted due to Bronco production) But TTP is going to need more product in it and not something that just sells 50-70K a year.
I also don't see the need for another smaller pickup or one that is cheaper. Affordable is a nebulous term-I think something that is in the $30-40K range is "affordable", while others think it should be in the $20-30K which might not be possible.
For our Mach-E, at the current electric rates and charging at home (which we do 99% of the time), gas would have to be about $1.10/gallon to match the price of electricity. That's comparing it to our 2020 Escape, and the Mach-E is 1000x more fun to drive!
Oh, and no oil changes in 17000 miles. Did have to replace the summer tires already though...