How does this work if the UAW builds no C2 vehicles, and Ford imports these vehicles exclusively from China and Mexico
It feels like an excuse, not an explanation.
They where killed off due to expected changes in the EU market place with EVs and Hatchbacks and Sedans being a dying market there like the USA.
The Kuga was developed as a higher end vehicle for the EU market and it struggled in the USA with pricing concerns for the past 15 years or so till the 2020 model came out, if then. I think the issue is that Ford was trying to make it work but it didn't work world wide. I don't think the RAV4 is a particularly luxurious vehicle at all say a higher end Escape.
The newer C2 products (at least in North America) with the Bronco Sport and Maverick have seemed to fixed this issue, but I'm also guessing what was learned with CE1 will help improve it even more in the future.
Ford's cheaper vehicles desperately needed a reboot to address issues with cost in various markets and I'm guessing that is why some CN based products are being related on in more cost sensitives markets like South America.
A lot of that was driven by detroit owning the market and having to pay UAW workers whether they were working or not (Jobs bank) and CAFE compliance. It was good business to have lots of models and no foreign competition. The Asians really changed the market as did stricter CAFE regulations. Labor cost is better but volume without profit no longer works.
The study probably does not factor in the reduced cycle life of the EV's battery as a result of it being used to power the house. LFP batteries would probably be the best chemistry for this type of usage.
This.
And my suggestion of Ford cutting Production back to just F Series and a few other vehicles
was to show in a hyperbolic way the kind of corporate thinking going on where the
accumulation of Profit from a wider range of vehicles seems to be no longer valued.
They certainly don't do proper risk assessment and mitigation. They'll swing for the fences hoping for a 10% roi with no backup plan rather than settle for a solid double with 5% roi with a viable backup plan until you're sure it will succeed then go whole hog.
I’m convinced that Ford senior management don’t do proper risk assessment and planning.
Everything seems ot be a binary choice, this or that when the real plan probably required
a more balanced approach. Yes, Explore BEV options but don’t cripple ICE products and drive
mor customers away.
One of the biggest blunders with BEV was assuming that lots of buyers would gladly pay
premium prices for BEVs when they were still in the early adopter phase.
Exactly, but you can blame Ford for how they went about it. Not doing proper due diligence with Rivian, choosing ugly 3 row utilities over edge and nautilus, overbuilding BOC for T3......