P.S. — Not exactly the same, but similar to when Tesla introduced Model 3 which in some ways resembled much more expensive Model S.  After that, sales of Model S plummeted as did their resale value.  Again, not exactly the same, but suddenly the image and value of previous luxury vehicle took a big hit.

I believe auto companies, actually all companies, should be careful not to dilute the image and value of their premium brands.  I was referring more to the general sequence than to Ford versus Lincoln specifically.  Your statement below jumped out at me.   Going from affordable to luxury doesn’t seem as damaging to me because at least the new buyers of the luxury vehicle know what’s involved and can therefore price it into their decision.  Reminds me of when GM took cheap Chevy Cavalier and upgraded to pseudo-luxury Cadillac Cimarron.   Going the other way, however, seems much different to me if I understand your point correctly.  If a company takes a luxury vehicle and waters it down to sell at a much lower price point, I believe two things could happen.  Firstly, could discourage many prospective buyers of the premium vehicle from purchasing, and secondly, previous owners of the premium vehicles could get pissed and feel betrayed.  I would think intelligent owners would figure out that such a move would likely depreciate the value of their vehicle.  Just my 2 cents (opinion) since this is extremely subjective topic.

Found these over at Bronco 6G....  

Production appeared to be way down for all three plants. 

The EREVs are based on (paired with) existing or next-gen ICE products, though, so it makes far more sense to have them grouped with production of the respective model than one single EREV plant building x# of models.   My idea was to make BOC a single EV plant that produced all standalone (no ICE alt) EV products, whether CE1, Mach E, T3, etc).  And keep all the existing factories as-is except for the Mach E plant, which could've become another C2 plant, which would help facilitate the new Transit Connect and Maverick SUV.  Then existing plants could be converted as/when EV demand picks up.   Easier said than done, though.

If ce1 can be profitable there is no reason T3 won’t be profitable.  If nothing else we know Ford attracts premium truck buyers.  And Lightning is just too costly compared to what ce1 is bringing to the table, although Lightning does benefit from F150 sharing.   To me the question is how much volume they can get from T3 short term.  That’s where lower prices will help a lot. (Lower than lightning).

Ford is developing EREV's which will have to be built somewhere.  Maybe at BOC.

But do you think it really even registers with Lincoln owners? I mentioned the navigator and expedition earlier, I don't believe any of those causal owners even know their vehicles have so much in common.    It doesn't seem to bother navigator owners that they're 100 grand suv shares most of its design with a significant cheaper Ford model. So I don't see why it would bother someone who paid 50-60 grand for a nautilus if an edge comes out that's like 40-45 grand.    I believe nautilus and edge owners would both just be like "damn, that's a really good looking suv" without realizing they had anything in common. We as car enthusiasts know that, but casual buyers don't, and couldn't care less if vehicles share platforms and styling as long as it's good, and in the case of the nautilus, it's an incredible product.    I see this as a way to not only retain the edge, but do it in a way that's cost effective, and results in a fantastic end product. Something with the proportions of the nautilus, and maybe trying to carry over some of that interior magic as well, would result in the best Ford edge ever made. Truly a wow, got to have it type of product. 

Speak for yourself.  I don’t ignore facts - I seek them out.  My preferences are biased but I don’t visit those on others or apply that to the overall market.  I hate Corollas and Camrys and would never buy one but I understand why others do and the sales numbers speak for themselves.   Saying nobody wants EVs and they should not be built is an ignorant statement.

In fairness that includes most people.  We all have biases and often ignore facts.  It’s unavoidable.  As just one example your F-150 ownership probably biases your opinions on Lightning.   If we were all 100% rational and unbiased we wouldn’t disagree on anything. 😀