I am cautiously optimistic. Antonio Filosa seems to understand the North American market WAY better than Carlos Tavares. This product plan also seems way more achievable than plans unveiled under prior leadership teams.

Once this trim comes, I think ford needs to redo the bronco lineup.    big bend - base, big bend and outer banks all get rolled up into this trim. It becomes the mall crawler à la carte trim. Just like the badlands, you can choose any engine, transmission, roof,  option package and seating surface.   badlands - stays the same as it currently is, basically the off road à la carte trim   heritage - same as now, but offered in white or black heritage options   filson - new luxury trim. Better interior materials   raptor - stays the same   A few other changes: -signature lights should be standard on all trims. - painted trim should be tied to your roof. Cloth and MIC roofs get MIC fenders, mirror caps, door handles, etc. Painted tops will get trim pieces painted the same color as roof. 

If Ram does well with this "new" full-sized truck market segment, I would almost have to imagine Ford will respond with something. As noted during the Lobo reveal, this market segment desires a V-8 so the Coyote and supercharged motor(s ) would likely be needed here. I actually hope Ford does enter this segment because a lowered Raptor/widebody would look great.

Yea, Extended Range EV (EREV) and Range Extended EV (REEV) are synonyms. It's shown on the right in the picture below:  

Exactly-this has been pointed out over the years with Lincoln F-150 vs say a F-150 Limited.    Lincoln has a different clientele and some F-150 buyers wouldn’t buy a Lincoln to drive a jobsite but say someone who has horses that needs to impress other horse owners. 

REEV? Is that an Extended Range EV?! 

Hopefully offering the 650/750 in Mexico will make up for lost U-Haul sales.  I remember when Dodge used to own medium duty in Mexico.   Word is GM is taking a page from Ford's playbook and will reintroduce 'in house' built medium duty trucks in a couple of years.

I found this I wonder if that left rendering hints at the RamCharger's design?  

I agree with Ford's crickets, however, Ford has also announced things and then just canceled them, so I'd rather them wait and announce things closer to launch when it's more of a sure thing.       It's nice to see them adding products for Chrysler and Dodge especially........we'll see if they follow through with all of these plans.

Nah, I don't view it that way.   Sure, there could  be some cross-shopping, but I think there are plenty of buyers that want the Bronco look with added niceties, while also not wanting to pay for a Lincoln model, and vice versa.....buyers that want the Lincoln/luxury starting point, but don't like Bronco.