Fair points. It's hard to say. I think a V8 powered mustang sedan would do a better job at speaking to hardcore traditionalists, but it makes me wonder how that affordable RWD EV sedan fits into things. It seems like the author thinks it could be an EV, but I agree a s650 based sedan is more likely. 

"Now tell me how Toyota and VWs commercial business compares to Ford Pro......."   Ever hear of Daihatsu, Hino, Scania, MAN, and International right here in our own back yard?

In the US, the previous Escape used to outsell the RAV4, but by the time the refresh came sales have slipped. The current Gen model did worse. The Fusion was a strong seller till they killed it.   In Europe previous Ford Fiesta and Focus models were the top 2 best selling models. Economies of scale. High volume = profits. When Ford left them out to die, rivals overtook them. The Explorer EV and Capri did much worse.    Ford does not disclose how much they make per model but the fact that their annual revenue (adjusted for inflation) was much higher in 2015 than it was in 2025.   Ford Global annual revenue 2015: $149.6B ($201.5 adjusted to 2025 usd) 2025: $187.3B   Ford Nort America annual revenue  2015: $93.8B ($126.4B adjusted to 2025 usd) 2025: $125B   Ford Europe annual revenue 2015: $28.2B ($38B adjusted to 2025 usd) 2025: $21.5B      

Keep in mind the Ecoboost Mustang starts at $32K, so having an S650 sedan that costs less then 40K won't be really hard to do. Yeah once you put a V8 in it and add options it will go over 50K easy.    IMO I don't think an EV "Mustang Sedan" would make much sense. Ford has repeatedly said it will keep the V8 in production as long as it can and even though CO2 and CAFE restrictions are gone for now, a larger Sedan would help with CAFE in the future with the ICE Mustang. I can see the S650 getting one more major update in the next couple of years to keep it viable for another 10 years and it would include the sedan and hybrid options.    But given all the conflicting information about a Mustang RWD CUV coming also, who knows. Maybe we will get both a sedan and a CUV? But I think the EV Sedan rumor is its own entity. 

They didn't because they never had to.  But CE1 has shown them how to do it now and that's where Ford's growth will come so the future should yield exactly the changes you seem to want.  But by all means ignore that and just keep bitching about F150s.

Almost nobody parks an F150 in the garage regularly.  And businesses who buy F series certainly don't.   It has survived 70 years of recessions and high gas prices and still sells 900k/yr.   Toyota and VW would kill for a product like that.   Toyota yes.  VW not so much.   Now tell me how Toyota and VWs commercial business compares to Ford Pro.......

Especially if it sticks pretty much to that sketch. An affordable EV sedan that looked like that would be amazing. 

This might be a hot take, because we know a lot of diehard car enthusiasts hate anything that's an EV, but a mustang sedan that's based on CE1 and retails for like 30 grand is way more appealing in my personal opinion than a 50k sedan based on the s650.    I will say several of us on this site have hypothesized that the affordable EV sedan and mustang sedan could be the same thing, but has there been any additional info in recent weeks to add credibility to that idea?

Apparently Mazda is working with Toyota. Honda isn't in the best of shape as of late either. Maybe merge Honda and Nissan together? That would make the most sense since Nissan has BOF products that Honda doesn't.