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The Jeep Gladiator Is Struggling

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https://jalopnik.com/the-jeep-gladiator-is-struggling-1841569645

 



“At first when we talked about the launch and everything else, they weren’t coming in this place saying we’re going to attack Ranger,” [Jeffrey Burnett, general manager of Millsboro Chrysler-Dodge-Jeep-Ram in Delaware] said. “They came to this place saying we’re going to have a vehicle unlike anybody else. Now I think they’re going into, ‘You know what? We can attack Ranger; we can attack [the Nissan] Frontier.’ “

Burnett said his store is selling 15 to 25 Gladiators a month, which isn’t far off from its numbers for the Wrangler and light-duty Ram. Nationally, Gladiator sales peaked at more than 6,000 in October before falling back slightly in November and December, according to estimates from the Automotive News Data Center, while sales of the Wrangler and Ranger increased as the fourth quarter went on

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So it's really just another Thunderbird, Beetle, Fiat 500 kind of vehicle. Huge upfront demand for a statement vehicle, with significantly lower maintaining volume.

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8 hours ago, mackinaw said:

Automotive News say some dealers are now offering $9,000 rebates.

A bit off topic, but you can get $9k rebate on the 19 Expedition, plus dealer incentives. What happened there?

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24 minutes ago, MKX1960 said:

A bit off topic, but you can get $9k rebate on the 19 Expedition, plus dealer incentives. What happened there?


2020s have been out for months now.

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There's two major issues with the Gladiator that make it uncompetitive against other pickups. The 3.6 V6 isn't adequate for most truck duties like towing and it's way too expensive. If they were to offer a TTV6 or the HEMI as an option, it would do better.

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50 minutes ago, NLPRacing said:

There's two major issues with the Gladiator that make it uncompetitive against other pickups. The 3.6 V6 isn't adequate for most truck duties like towing and it's way too expensive. If they were to offer a TTV6 or the HEMI as an option, it would do better.

 

Actually think turbo inline six. The 2.0L four that's in the Wrangler plus two cylinders.Probably about 1.5-2 years out.

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17 minutes ago, MY93SHO said:

 

Actually think turbo inline six. The 2.0L four that's in the Wrangler plus two cylinders.Probably about 1.5-2 years out.

 

I don't keep up with Mopar much, but if the Tornado GME-T6 ends up in the Gladiator, that would make a HUGE difference. 

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58 minutes ago, Harley Lover said:

 

REBATES not dealer discount.  Both 2019s and 2020s have $3250 in factory rebates.   The rest is dealer discount.  There are no $9K rebates.

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On 2/12/2020 at 11:58 AM, Harley Lover said:

 

Pricing doesnt include destination fee and the high doc fee which equals close to an extra $2,000 in fees.  Koons remove the dest fee from proce to make it look like a bigger discount and adds it back into the low price after.

 

And unless a very high demand vehicle, they sell all their vehicles at invoice - full holdback.  This is a dealer thing, not manufacturer.

 

Edited by blwnsmoke

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7 hours ago, blwnsmoke said:

 

Pricing doesnt include destination fee and the high doc fee which equals close to an extra $2,000 in fees.  Koons remove the dest fee from proce to make it look like a bigger discount and adds it back into the low price after.

 

Not true, dealers can no longer advertise prices that exclude the destination fee (per icecapades and memo to dealers).  See the fine print on Koons site:

 

All prices exclude freight, except Toyota, Ford, Lexus and Mercedes-Benz. All prices exclude tax, tags, and processing fee of $799 in Virginia, $300 in Maryland, and $599 in Delaware.

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1 hour ago, 02MustangGT said:

Not true, dealers can no longer advertise prices that exclude the destination fee (per icecapades and memo to dealers).  See the fine print on Koons site:

 

All prices exclude freight, except Toyota, Ford, Lexus and Mercedes-Benz. All prices exclude tax, tags, and processing fee of $799 in Virginia, $300 in Maryland, and $599 in Delaware.

 

Then this just changed because Koons was doing it as little as 6 months ago when I was researching prices and talking to their Sales Manager.

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56 minutes ago, blwnsmoke said:

 

Then this just changed because Koons was doing it as little as 6 months ago when I was researching prices and talking to their Sales Manager.

Yes, this was a recent change that really benefits the consumer as the standard prevents shady business practices contained in dealer advertisements   

Edited by 02MustangGT

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All the "first on the block" sales have cooled. Chrysler still is the "buy a car, get a check" company after all.

The 'FCA' name is on borrowed time, with PSA merger.

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On 2/12/2020 at 10:57 AM, akirby said:

 

REBATES not dealer discount.  Both 2019s and 2020s have $3250 in factory rebates.   The rest is dealer discount.  There are no $9K rebates.

Bonus Cash

Alternative Retail Customer Cash

Start Date: 2/4/2020
End Date: 3/31/2020
Group Affiliation: None
Amount: $9,000.00
Qualifying residents of the United States.
Rule of '10' and Standard Rules of Eligibility applies.
See Dealer for details
 
 
MSRP
$79,070
Sanderson Discount
- $4,500
Sanderson Price
$74,570
Total Incentives
- $9,000
 
Final Price
$65,570
 
Edited by MKX1960

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WTF!!! 79,070?!!!!!! Why does anyone wonder why cars aren't selling as many as expected! Even the discounted price is insane.

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Hyundai across the street..they will take care of you....$79k for something that will be trashed-out in 4 years...forget it

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22 hours ago, MKX1960 said:
Bonus Cash

Alternative Retail Customer Cash

Start Date: 2/4/2020
End Date: 3/31/2020
Group Affiliation: None
Amount: $9,000.00
Qualifying residents of the United States.
Rule of '10' and Standard Rules of Eligibility applies.
See Dealer for details
 
 
MSRP
$79,070
Sanderson Discount
- $4,500
Sanderson Price
$74,570
Total Incentives
- $9,000
 
Final Price
$65,570
 


That must be dealer cash for leftover 2019s as I stated originally.  2020s are still $3250.

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On 2/14/2020 at 5:59 AM, 02MustangGT said:

Not true, dealers can no longer advertise prices that exclude the destination fee (per icecapades and memo to dealers).  See the fine print on Koons site:

 

All prices exclude freight, except Toyota, Ford, Lexus and Mercedes-Benz. All prices exclude tax, tags, and processing fee of $799 in Virginia, $300 in Maryland, and $599 in Delaware.

What is a processing fee??  If not tax and tags? 

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4 hours ago, probowler said:

What is a processing fee??  If not tax and tags? 

 

Their overpriced documentation fee

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