I am not so sure Ford needs to compete in every class of truck to be successful in commercial vehicle sales. Sales of the Transit (primarily a commercial vehicle) alone are enough to make Ford a commercial vehicle leader, not to mention whatever percentage of F Series sales go to fleets. No one would say DTNA (Freightliner) as anything but a successful commercial vehicle manufacturer, and they offer nothing below class 6. Same for Volvo and PACCAR.
The fleet I work for has not bought a new class 6/7 Ford for over 10 years. The reason we stopped buying them had nothing to do with our faith in Ford not supporting the product, it's just we found a better alternative in Freightliner for our specific needs. We have looked at the F-650 a few times since for certain applications, so the truck is still being considered. In those 10 years however, we have bought many F-250's, F-550's, and Transits.
From what I understand (and someone please enlighten me if they have more sccurate information) Ford was very close to dropping the 650 and 750 when the 'Blue Diamond' joint venture with International came to an end, but a few Ford commercial vehicle dealers convinced Ford to stay in the class 6/7 market. Supposedly there wasn't much of a business case for the trucks, but by bringing their manufacture back in house, offering only Ford proprietary engines and transmissions, limiting options, and using old parts (cab), they might break even or make a small profit. I don't know at what point these 'heavy trucks' as Ford calls them are profitable but with the sales of the vehicles falling to below 800 uints/month one has to wonder. Nonetheless I believe the trucks are safe until the next UAW contract. Another point to consider is the Avon Lake plant, there were plans to build EV's there but that's all on hold. No way would Ford consider building the 650/750 in Mexico now with the tariffs.
By selling more F150/250/350/450/550/600/750, Transit, E-transit and all the other transit vans and subscription services than anyone else. Surely that covers at least 90% of the market.
You're too hyper focused on the big trucks.
How do you claim to be the leader in commercial vehicles when it looks like your days of class 6 and 7 are numbered-something which you have been predicting.
And everyone else who was never certainly in class 6 and to a lesser extent in class 7 are suddenly in those classes. Mack is the latest. Two examples come to mind of new Mack customers in my area. One was a processor of cooking oils. 26,000 GVW Mack. Porta-John Operator that serves our Fairgrounds..new class 6 mack to deliver and pick up
Ford was if not a leader, a very strong presence in those classes in the Louisville days. And don't confuse the market with "Trucking", it is a market where the vehicle supports the primary reason the business exists. You are not going to satisfy that with F-550's and F-600's. And why haven't Ford's 650/750 numbers been good? I guess it is because the option list continues to shrink and probably a lot of potential buyers are afraid they will be abandoned.
They do NOTHING to show they are a player IMO.
It's hard to say. I don't believe most consumers unlike enthusiasts even know what a traditional belt and pulley style CVT is, or why it should be avoided aside from the minority who go on internet forums to research cars before buying them.
It really is unfortunate that a planetary gear style cvt from my research can't really be put into non-hybrid vehicles, because it resolves basically all the issues a normal CVT has.
I just wish we could get back to the days when people were better at having more nuanced, balanced opinions on things. As far as I'm concerned, EVs are a really solid choice for people who want a short distance commuter for owners who want something with significantly lower ownership costs. But they aren't great currently if you want to do a lot of road trips or heavy towing.
They're great for some use cases, and not so great for some others. It's pretty straight forward imo. Yet it seems the team that guy is part of is just anti-ev all the way, and then you had people, including people who used to comment on this site, who believed EVs were the answer to everything and Ford was gonna go out of business if they didn't adopt a fully electric line up in 5 years.
As with most things, the truth is somewhere in the middle.