Well, it looks terrible, IMO.

Other manufacturers are keeping their ICE/hybrid models longer than originally planned as a response to the slow-down of BEV sales. Ford just got too excited to go all in on EVs that it started killing its popular ICE models prematurely.  

Kinda interesting to note that most of the states that are on the smaller side with large populations are the ones with bigger penetration of EV sales. 

Yea, to use a phrase from the article if 4 cyl ecoboosts are the cake, 6 cyl ecoboosts are the icing   The V-6 is icing on the cake for the new Ranger, which is significantly improved over the one before it.

People who dis the 4 cyl ecoboosts either haven’t driven one extensively or they’re still living in the 80s.

No shit Sherlock.  There is no option - added costs whether it be tariffs or taxes or rent or fuel - always get passed along to the consumer.  There is no other option for a company to maintain profits.   Thats why I hate high income taxes on businesses.  We end up paying it regardless and it makes it more difficult to attract businesses to the US when they have cheaper global options.  I’d rather see a higher sales tax if taxes have to be raised.

Its a negotiating tactic for sure, but I just don’t see him following through with it due to the short term economic impacts.

Europe and Germany in particular saw a nose dive in BEV sales last month and completely understandable with the ending of BEV subsidies, it’s like buyers woke up and s realised just how expensive BEV ownership is.   Its not just Ford seeing poor BEV sales in Europe, just about every other  EV manufacturer saw figures slide alarmingly. Amazing how  sobering  the effect of sales drying up has on auto company chiefs, it’s like they can see their whole world ending…..

Mexico’s president stated she will respond with similar tariffs on all US imports.  Also in the news were that higher costs will be passed down to consumers (buyers) according to some US companies.  I expect essentially all companies in time will do the same.

I am not the biggest Sandy Munro Fan,, but he makes significant observations about today's Auto Industry.