The truck reached its new home today. Now have to learn all the stuff and lots of tech.

The truck reached its new home today. Now have to learn all the stuff and lots of tech.

The truck reached its new home today. Now have to learn all the stuff and lots of tech.

We’ve discussed this before and I don’t think brand loyalty exists any more with younger buyers especially when price is the major factor.

I just worry about the lack of true entry-level vehicles in the fold. Getting the early/young customers is a step in the ladder of brand loyalty; but, the Fiesta/Focus are gone, the Escape is dying, and not every young person/couple/family wants a mini-pickup.

Fair enough.

The Palisades and Telluride where extremely popular in my area when they first came out and now I struggle to see them. The refreshed models went backwards in the looks dept IMO

As CEO, it is his job to make sure that styling of these important BEVs are attractive to buyers. If these are not styled properly, then they will go the same way as the three row BEV.   Watch for statements where these vehicles will attract new types of buyers, normally that is marketing code for existing buyers won’t like them…..      

That’s true, especially with profit earning large vehicles but GM also has a flaw or vulnerability  of wanting to be either the biggest or first to market with products that sometimes don’t work as evidence by the recent $3 billion charge it took against Chinese assets….   So yeah, I’ll temper my criticism of Ford with the knowledge that if it had gone as hard in China as GM, then maybe  the outcome would be no different to where it is today….save for all the additional expenditure.   Maybe the moral to the story is manufacturers should stick to what they know makes big profits and just fill in around that for secondary success. Then any additional volume sales that keep manufacturers from getting a stronger position in the market (something often lost when the focus is all on opportunity cost)    

Owning a maverick has made me realize consumers don't want a 20k car, they want a 50k car being sold for 20k.