I think Ram's issue is that their buyers often are at the lower end of the spectrum economically-Ram where/are very popular with firefighters (at least where I have lived at) and that isn't exactly a job that can afford a 50K plus pickup new now.   

Not sure who you are directing that to but my guess is our friend…so no offence taken.   There is a big difference in early acceptance by Ford buyers and Ecoboost engines (complete success as you said) the EB 35 so successful that it put the 6.2 boss engine on the scrap heap, killed it for CAFE fuel efficiency.   What will be harder to switch are GM and Ram fans who do prefer their V8 and the big issue for Ram is that it never prepared buyers for the change and the quick withdrawal of the hemi V8. (Ford didn’t either but their buyers were always open to something new/different)   GM hasn’t even tried beyond the 2.7 I-4 turbo because sales of that have been woeful, they will die on the V8 hill even though they have had 3.0/3.6 V6 TT available for years.…. perhaps Mary Barra still has all of GM eggs in the BEV basket?

You expect managers who are compensated based on short term results to sacrifice short term success for long term success?  Next you’ll say they should spend a little more now to save a lot later.  That’s just crazy talk!  😎😂😎

I still think it’s a big ask to get a Mustang Mach 4 over the line let alone resurrect the Continentals recent dead corpse for another go around. Its like seeing a discarded CT6 stogie on the pavement and picking it up for a puff or two…

The article in the link also has a snippet from ford engineer reporting on problems encountered preventing sign off in pre production tests with a validation prototype.   At the time DCT was lauded for promising up to 10% greater efficiency over automatic but that didn’t take into account the newer mid gear lockup strategies present in the Ford/GM JV 6F transmissions.   https://hackaday.com/2020/06/03/fords-powershift-debacle/

Vast majority of car and truck buyers don't give a shit what is inside their car for an engine as long it runs well and gets ok gas mileage in their eyes.   All your doing is trying to pick pepper out of fly shit...and the success of the Ecoboost engines in the F-150 has shown that it is pretty much a nonfactor with 60% of sales being one. 

What it boils down to cost-they don't want to have to send their mechanics out for additional training or what not and I'm guessing some of it is ignorance.    Its also part of the reason why Police depts kept using Crown Vics-they knew them inside out and didn't have to change anything with gear with them, so they saved money and used it some place else, not because the CVPI was such a good vehicle-it was good enough for the role it had. 

That very well could be the case, but I cannot see how this hasn’t cost them way more in the long run, in actual expense and damage to their reputation.  Sometimes you just have to eat the contract or litigate it.  

https://www.thedrive.com/news/ford-is-benchmarking-cadillac-ct4-v-blackwing-as-mustang-sedan-rumors-heat-up   Just to confirm that, look what Ford was benchmarking last year. 

Who's to say you can't do both? Hell, do a Lincoln version of the normal mustang coupe while you're at it. The profit margins on a Lincoln coupe and sedan using an already developed mustang platform would be pretty solid, and would elevate the brand's image.    This could even be how we see the return of the RWD Lincoln Continental a lot of people wanted.