Sadly, you are most likely correct. It's just that using the Cummins/Allison combo is probably not worth the cost expense vs using a Ford sourced unit for the amount of projected sales.
Am I nuts or does the rear end of that, the overall profile, look higher and boxier than the coupe? It could just be a spoiler under there that's messing with the lines, but it's hard to tell. It just looks a little more upright to me.
Well, Dart sold 6 units this year, and died in 2016.....
I just don't understand how they always have so many old models sitting around. Like is there some warehouse of old products somewhere? I can't imagine a dealer just letting old cars sit on the lot for 8 years...
This is where I'm starting to become concerned as well. It feels like Ford is saying "Well we struggled with other segments, and made a lot of money with trucks, so let's just make everything a truck". That's a really shortsighted perspective imo.
There's nothing wrong with investing in highly profitable segments, but at what point are you slicing the pie too thin, while simultaneously neglecting other segments?