But it will be by the end 2027. It looks like Ford is going to accept some short term market shrinkage.
2028MY starts summer/fall of 2027. The EV pickup should be launched by spring of that year.
I agree - I think they need a parallel track ICE/EV products in the segment until buyers prove they want EVs.
A new top hat on C2 would be fine for Escape/Corsair. No need to reinvent the wheel.
Ford is doing the same thing with Escape as it did with Edge, ending it and hoping those buyers
go for Maverick or Bronco Sport. I don’t think that will work so good but maybe I’m dead wrong…
An EV Escape replacement is not a thing at the moment…
I think many screens are placed in such a way that they can easily be upsized in a refresh without having to rip up the dash. Case in point Escape and corsair went to larger screens, but didn't have to change the dash much to accommodate that change.
Does it look as integrated, no, but there's at least a reason for it, and not just "let's make it sit there just because".
What are these numbers for? With the exception of 2021, the left column grows from 2017 on. The right is more up and down though.
I'm guessing the left is US, the right global?
Some are more intuitive than others, and familiarity helps. I find the Sync 3 in my Ranger to be the best, but the Sync 4 in the Bronco Sport loaner we've been driving for over the last 37 days while the Explorer is in the shop 😡 is also good; no Ford Digital Experience to get in the way of Apple Car Play/Android Auto.
My peeve is the size of some of the screens, and the placement as though the screen was an afterthought after the dashboard design was finalized; maybe true in some cases.
Ford's heavy truck operation was just barely profitable. The HN80 program (new generation heavy truck) was over budget and late to market, and I suspect that had Ford stayed in the market past 1997 they would have wound up solidly in the red on heavy trucks. Remember that Freightliner spent a LOT of money on the 'Sterlings' (HN80's), and that wasn't just to move production up to Canada. Freightliner made significant improvements to the trucks and put a lot of marketing and product support behind them, much more that Ford would have ever committed to. Nonetheless, Sterling was gone by 2008. If Freightliner couldn't make the HN80 profitable, no way would Ford have ever been successful with them.
In retrospect, Ford should have exited the heavy truck business sometime in the late 80's while the old Louisville was still selling strong and before they spent any money on HN80. I'll wager Freightliner would have still paid good money for Ford's heavy truck dealer network and the parts business.
I was looking back over some of the headlines from 1997 and while the actualy price Freightliner paid for Ford's heavy truck operation was not disclosed, it was estimated to be @ $200 million. For comparison, 3 years later Freightliner bought Western Star out for $670 million for the outstanding shares plus paid off Western Star's outstanding debt for a total transaction of nearly $1 billion. Freightliner has done well with Western Star as it extended them into the heavy haul and premium on-road markets.