Aero is important for range but it’s not THE most important thing for most buyers. Given a choice of a striking design with 300 miles of range vs a less appealing design with 350 miles for the same price - most would go for better styling.
I posted this because it highlights a very important thing about electrification.
Investments in Electrification are more likely not to be limited to the Automotive sector; investments in batteries, inverters, and software and hardware can be shared with other industries.
Batteries are the most visible comoditiy,
LiFePo Battery cells
EV battery pack
Power Station
Home Battery
There are also multiple uses for other EV components like Inverters, which can be used in Solar, Wind, and other uses, that benefit from the advances in technology and lower cost brought about by these investments.
Things can be made aerodynamic AND good looking at the same time.
Mercedes made their products look like melted soap bars, and naturally the market has reacted poorly because they just don't look very good.
I didn't like it either, until I used one. It's much easier to use as it's closer to the driver's line of sight and you don't have to take your eyes off the road as much to focus on the screen.