Let’s agree to disagree because I don’t see price as secondary when most of us think (though nobody knows for sure) that Ford discounts Mach-E and takes a greater loss than Chevy probably took on Bolt, or will take on new-generation Bolt.  And on top of that Ford did not sell as many Mach-Es even when discounted more than Bolt.   There’s a reason Ford is now pursuing smaller BEVs; mostly because on average the larger the electric vehicle the higher the price, the lower the demand at that high price, and the larger the subsequent losses per vehicle.  Again, Tesla 3 and Y outsell S and X by at least 10:1 according to most reports, showing there are a lot of factors, with price playing a major role.   Everyone knows and accepts that buyers don’t want tiny cheaply-built cars, but also know that large BEVs are unaffordable to the masses.  That means to me that manufacturers must push the limits on how small a vehicle can be while still attracting enough buyers.  The middle ground left between not being too small and being too expensive at other extreme apparently is pretty limited.  Like I said, will keep eye on Bolt and Leaf sales.

What people want and what they can afford are often two very different things.  Example are people who may like and want Lexus, but end up buying Toyota instead.   Interesting that Bolt is considerably larger than Fiesta, and especially Seagull, 500-E, Mini, etc.  Maybe its large enough for a lot more buyers than you think, particularly if it starts under $30k.

You’re ABSOLUTELY correct!

Kind of like a certain blue oval company who did the same thing with Bronco Sport…

Farley has mentioned that the CE1 truck will be rear wheel drive. I don’t know what percentage of Maverick sales are AWD, but guess it is close to 50%. A lot of potential buyers won’t consider the CE1 if it doesn’t offer AWD. 

Value!!! Value!!  Efficiency!!  Efficiency!!

Jeep’s Luxury SUV Revolution: Wagoneer Name Retires - Autoblog   Here’s some bad news for Wagoneer. Jeep is reportedly retiring the standalone Wagoneer nameplate after 2025. In 2026, the SUV maker will rebrand the entire lineup, from base trims to the top-of-the-line versions, under the Grand Wagoneer badge. Dealer sources have confirmed this move, with Mopar Insiders explaining that Jeep’s shift is due to low demand for the Wagoneer. The move is aimed at refining the brand’s identity and delivering a more cohesive, premium ownership experience. ... There will be a major reshuffle in the variant labels by removing Series I, II, and III and replacing them with Summit and Limited trims.         I never understood the delineation between Wagoneer and Grand Wagoneer aside from fewer features on the former (I think).  

No I was referring to the joint venture plants, those were indeed set up for Ford as the main customer but now they’re looking around for other companies wanting to buy batteries until demand increases.   And that’s the other point, BEV production has not ramped up as expected in the US, that has to affect battery costs sticking at higher than expected prices 

I always kinda liked how the Soul looked.   I feel like they split their own market when adding that Seltos thing.

This is what I have been posting often about for the last couple of years here... The total haphazard way Ford develops its vehicles. It is crazy.    Imagine if Toyota just decided to let RAV4 and Highlander go without replacements. Nuts right? And yet, that's what Ford is going/did with Escape and Edge.   And it's not about ICE vs. EV. It's about product continuity and market share. Ford doesn't have a compact long CUV to replace Escape (ICE or EV) but it is hell bent on ending production of Escape anyway. This is a products that sells in the biggest volume non-pickup segment on US. Nuts. Nuts. Nuts.