I just changed the battery in my daughter's 2019 Escape.  Holy shit what a cluster...!  Seriously Ford, I have to take the wipers off to change a battery?  WTF?

The results speak for themselves.   In 20 years, Ford has gone from the #2 US automaker to #3.   Globally from https://marketrealist.com/2016/03/fords-global-market-share-fallen-last-decade/   Global market share falling from 11% in 2011 to 5% in 2023.   This is the opposite of winning.     The Ford family isn't scared enough of losing to make transformative changes to the company.    They seem content to work around the edges of the problem, but not to invest any Capital in addressing the core issue of the company's lack of competitiveness and direction.   They are like a wealthy football team owner, as we have in Cleveland. He gets his rocks off on making decisions, but not winning a football game.

https://www.autoweek.com/news/a69820359/why-ev-boom-hasnt-happened/

I hear you. After 25 years of buying Fords (Taurus, Focus, Escape, Edge) there is no replacement product for me, IMO with Explorer being too long for my garage and Maverick interior too cheap feeling to me. I would have purchased another new Edge to replace my '20. It was a difficult decision, but replaced the Edge with a Crown Signia.

Well, they say that experience is what you get when you expect something else…..   From what I see, Ford is about to try a plenty of something else… my hope is that they find enough buyers to have some  success.

It was posted, but may have gotten lost in the shuffle of some post merging.   Yeah, at least they're creating a plan B option, and since they'll have the plant, I'd assume they could switch it back to automotive uses if/when the market demands it.

One thing I don't recall seeing here is Ford is shifting it's battery production to produce batteries for energy storage.   https://planetdetroit.org/2025/12/ford-shifts-ev-battery-plans/   Hopefully Ford can make some money of that option.  Regain some of their spent money/effort.

I did find his posts interesting, but the not hearing any other viewpoint thing was obnoxious.

Just as Ford is reportedly about to exit.

Yes and that’s why back in 2006, Ford borrowed $23 billion to restructure the company  rather than go chapter 11 like GM and be under government control   Its interesting that 19 years later, Ford takes a $19 billion charge and it’s not the end of the world. The biggest tell is that no one will be fired, how could they when it was all top down decisions. Those losses directly affect the Ford Family in terms of income and what all their rich friends must be thinking…that is the accountability