Yeah pretty much, it felt like vehicles built in silos instead of what the platform could achieve with scales of economy. A lot of the financing decisions are made on business case of individual vehicle types instead of a more cohesive approach to what becomes derivatives or close cousins…
Thank you for that summary, exactly what I was thinking
and akirby is right, Jim Farley was there and responsible, the warning signs were there.
I guess Farley was so onboard with BEVs that Ford overcommitted before confirming just how many buyers were out there. I think that’s where building up hybrids,, PHEV/EREVs is important in growing customer trust and familiarity…the steps Ford dismissed as over complications…
I like how the R1 (T and S) look. I'm liking how this R2 looks as well. I hope the product does well for them.
Sure the front end is odd, but I'm used to it at this point.