Not for early adopters but we’re way past that stage.  The rules are the same within the group of potential buyers.  Lots of people wanted cybertrucks and lightnings for $40k - but not for $60k+.

You need to actually look at what went into this platform to make it profitable to produce. They basically rethought everything because they knew losing money wasn't sustainable. I believe the target is for these affordable EVs to be profitable within a year of going on sale.    People really need to stop thinking what once was always will be. Just because a company loses money on something for 5 years doesn't mean they won't be turning a profit on it 3 years from now.    Additionally, the likelihood of a 5 billion dollar investment destroying a brand that has like a 45-50 billion dollar valuation is insanely low.    Farley isn't perfect, but I've been pretty adamant that for the most part, he's making decisions that are moving the company in the right direction. Focusing on passion products people actually want instead of generic appliances that compete on price alone and generate no profits or loyalty for the brand. The second another brand comes along with a cheaper vehicle, the people who only care about price with flock to that brand.    What Farley is doing is getting people to fall in love with Ford, and Ford's iconic products, a very smart strategy especially as competition continues to increase. He's also constantly elevating said icons with things like the GTD. On the EV side, he's very transparent on what works and doesn't work, and is willing to adapt plans to make smarter decisions. That's exactly what you want with a leader. 

Looks like an early 2000’s concept

I like it. Just need to tone down the beak a little bit.

For an appliance ev, it’s not bad. I think the updated front looks much better than before.

I think it’s really cool. I’ve always like the concept of an off-road car. This shape reminds me of the local motors rally fighter.  

Makes Ford's initial decision to not replace Explorer all seem more ludicrous. 

Yea... It was sold for 2 years in Japan. kind of rare

I think Farley is leading Ford down a path to destruction. Auto and financial analysts say his EV obsession is going to make or break Ford, and they're leaning toward break!  This is probably why he took out the $3 billion line of credit. Americans don't want EV's. Ford lost $5.08 billion on its EV division in 2024! Prediction: Ford will be bankrupt soon.  If you knew the predictions I've made over the last 50 years that came true, you'd be scared! Remember the song by Barry McGuire in the 70's, "Eve of Destruction?" The new song will be EV of Destruction!  By the way, go to youtube and listen to the lyrics. With some MINOR differences, nothing has changed in 55 years!  Sad, huh?

I don’t believe you can necessarily apply old rules to EVs because they are too different and attract a different type of buyer.  Initially Tesla was successful based on exclusivity and performance, but that limits percentage of buyers.  Even if EVs were at price parity today, I expect many buyers would still buy ICEV or HEV unless they truly wanted to do “their part” to save the planet.  If a buyer doesn’t care about environment at all, why bother with an EV at all?  Some might but many won’t.  Granted we can’t know yet because we are not close to price parity yet.  That’s not to say EVs don’t have some inherent advantages, but they also have disadvantages.  EV proponents will sweep disadvantages under the rug, but that doesn’t make them any less real.  One example is my son who loves his Tesla but just ordered a new ICEV to replace it, and Musk politics had nothing to do with him not wanting another Tesla.