Well given how the market is over the next couple years...it might be the best course of action. I'm guessing Ford is hedging their bets. But you do have to ask what is Ford going to do over the next 36 months or so with new or refreshed product.
Hopefully it will see some sort of refresh styling wise to carry it to that point.
From the Mustang thread...
Ford Mustang Mach-E Redesign Pushed Back Until End Of Decade
According to Automotive News, The Blue Oval has delayed its plans to redesign the Ford Mustang Mach-E until the end of the decade. In the meantime, it will continue to explore ways to remove costs from the EV crossover, has it has done over the past few years already, working to make it a profitable product. Regardless, Ford also doesn’t plan to move Mach-E production to the U.S. from Mexico either, despite having to pay tariffs for such a decision.
Ford is sticking to its "extend the product lifecycle until customers disappear" approach....
In the grand scheme of things its a good thing for a Toyota buyer-but I'm guessing less then 10% of Bronco Sports are actually taken off road.
The Sport is a better on road product then the Bronco is...that isn't to say the Bronco is terrible, just that the Sport is far better suited for owners who don't want to compromise certain things that you do with the Bronco.
Guess an easier way to explain is this-if I have to drive an hour or two to get some place, I'd rather take my wife's Bronco Sport vs my Bronco, but I can drive my Bronco that distance if I wanted, but I'd deal with nosier drive and some other things that the Sport doesn't
In retrospect, I actually agree, I don't believe a second gen mach-e would be that affordable. Maybe starting at 30-35k but that's it. But that does make me wonder about the 25k EV Farley referred to. Looking back on it, I believe there's a chance that's a hatchback or sedan of some sort, as Ford has hinted that CE1 would open up the door for them to re-enter those segments, and I believe we saw that vehicle in one of Ford's vids.
This is presumably their EV design center, so everything you see is an EV of some sort. We can't see much, but if you look at how low that roof is under a tarp, I say that has to be a car form factor of some sort, no way that's a truck or crossover. The woman standing next to it is shorter, and the roof is still well below her eye line.
I'm not talking about price wars. I'm talking about the product getting stale to buyers. In a more competitive segment (like it or not, it's in the competitive subcompact/compact segment), leaving a product with minimal changes for too long will cause sales to dry up. It's a typical Ford play that often backfires.