Subaru Hints at Pickup Comeback After 20 Years - Autoblog
It’s been 20 years since Subaru sold a pickup, but it seems that the company is toying with the idea yet again. That’s according to Australian publication Carsales, which spoke to Subaru Australia general manager Scott Lawrence.
“Ute is a conversation and I can’t share much now, but it’s never a no,” said the executive. While it’s short of a confirmation, at least we know that Subaru is, indeed, putting pickup plans on the table. The question now is what kind of pickup it has in mind.
Lawrence mentioned that there was room for a “monocoque-style ute.” With that, there are two ways Subaru can go about this. The company can utilize the Crosstrek body, stretch the wheelbase and rear section, and build a potential rival for the Ford Maverick. The compact pickup market has been overwhelmingly dominated by Ford, with Hyundai throwing in the towel with the Santa Cruz. Perhaps Subaru has a better chance of disrupting that dominance.
It's unclear if this would come to the US market if made.
The Mach E was a EU compliance product foremost.
As for Ford, do keep in mind Ford is leader in selling to fleet segment worldwide (Transit and F-series) and its primary focus isn't on selling smaller cars (that at least in North American market) they aren't going to focus on that when other products they do make and are successful at are going to be the primary focus for them.
I think Ford is willing to give up the smaller product markets because the profit potential isn't as great as say the transit or F-series is.
BYD has quickly overtaken Ford because of its growth in global export markets one car at a time. A lot of American media and auto executives like to look for other reasons. BYD's market share is growing quickly in Southeast Asia, Middle East, Latin America, Europe and Australia because they build what people want. Popular models include an A-segment city car, a subcompact CUV, compact CUVs, and a mid-size pickup, these are vehicles that belong to popular global segments (what people buy).
Ford sacrificed its global core models and introduced the F150 Lightning (too expensive and too large for most global markets), the Mach E (too expensive outside North America), the Maverick (not selling it in markets that actually need something smaller and cheaper than a Ranger) and the VW BEV-based twins (Europe-only and not doing well). It's not a surprise why Ford's global market share is shrinking.
I own an 11-month old 2025 Nautilus hybrid, and it's been a great vehicle. My Nautilus replaced my 2022 Aviator; I had no use for the Aviator's third row of seats. For me and my wife, the Nautilus is comfortable, spacious, and economical for long road trips. During warmer-weather months, my Nautilus will deliver almost 35 MPG. I think that's outstanding for a heavy, mid-size SUV.
Now approaching one-year of Nautilus ownership, the only problem I've had was noisy rear shock absorbers that "rattled" when going over small bumps. Without hesitation, my Lincoln dealer installed revised shocks, and it's been perfect since. Speaking of perfect, the fit and finish quality of everything on my Nautilus is really good on both interior and exterior -- noticeably better than my Aviator. In fact, the paint on my Nautilus is so nice, I've received compliments from strangers who notice it when it's parked.
Before I bought the Nautilus, I'll admit that I was a little concerned about "Chinese quality." That's no longer the case.