Like it or not, the  Toyota RAV4 officially took the top spot in 2024, dethroning the Ford F-150 as the best-selling vehicle globally and in the U.S. market, according to data from Jato Dynamics. The RAV4's sales increased by 9% to 475,193 units, while the F-150's sales declined by 5% to 460,915 units in 2024.   Sigh, There’s a ton happening behind the scene, T3 has been pushed back 3 years means that Lightning gets its batteries and  progressively, upgraded motors, drives and control systems. Those upgrades to Lightning will give it  fresh legs for the next three years or so.Apart from that, the only other real change T3 offered was a change of proportion and FYI, that short hood wasn’t a major decider with groups in clinics, still preferring Lightning? F Trucks needing ladder frame is a given but think bigger, box for F150 and C Chanel for SD……. (CE1 uses front and rear mega castings and a combined battery cradle floor frame in the Center)        

No, what he was referring to was some website that claimed that the Rav-4 was the best selling vehicle in 2024 in AMERICA because it outsold the F-150 and the Silverado 1500. A few other sites repeated that, before Ford rebutted that nonsense.

I gotcha, I'm just offering my own spin on it. 

Dont disagree but that’s wasn’t Joe’s point

True, but the point I'm making is brand loyalty, and our approach to it changes over time. I get where you guys are coming from, 50 years ago, someone would buy a Ford just because they wanted to support an American brand. That sort of brand loyalty is dead for the most part, I agree.    But you have other types of loyalty now. Someone may not be a Ford fanatic because of where Ford's are built, but because of the kinds of cars Ford builds. I'm loyal to Ford not purely due to the fact that they're an American brand, but because I like the unique position they offer in the market of making a lot of affordable aspirational vehicles.    Loyalty can take on many different forms for a variety of reasons. 

The Rav-4 didn't take any sales crown. The F-Series is the most popular vehicle in the US by a wide margin. F-150 is one version of the F-Series.  It was one website, parroted by other sites, that claimed that Rav-4 was the top seller. The same moronic website also separated Silverado HD sales. In reality, both F-Series and Silverado handily outsold (and outsell) the Rav-4. To respond to your earlier, lengthy post, I doubt that T3/TE1 is being canceled. It will probably incorporate some CE1 technology and may even debut with LMR batteries. (those are supposedly going into production around the same time) Since it will underpin fullsize trucks, I imagine T3/TE1 will have a ladder frame. CE1 won't.

That wasn’t the point he made.  He was saying if you see a Ford truck or tractor it makes you want to buy a Mustang. 

Big change in styling from 2025 to 2026, don’t seem to be able to grasp a pic with my iPad but  the front on the 2026 is a lot differnt and probably where the extra length comes from.  

But isn't this kinda a case of potato pot-ato? If we're talking about brand loyalty, that's kinda intertwined with loyalty to specific models. Someone who's a massive bronco enthusiast, and who only wants to own broncos, may not be loyal to every Ford in the lineup. But if they're strongly committed to owning and supporting a product that only Ford offers, doesn't that still make them loyal to the Ford brand?