Silly me, I thought this was going to be like Corvette going after Supercars moment for Ford.
In reality, they will probably build a thousand examples at $2 million each and rake in a tidy profit.
Manufacturers are confounded by tariffs, steel and aluminum attracts up to 50%, vehicle imports from China are I think 30%……if that is true, then customers are probably going to wear higher prices on import Lincolns over manufacturing returning to the US.
Being Lincoln’s, it’s probably better to import higher trims and eat some of the cost while offering a complete product.
That '54 Ghia Plymouth is a good-looking car, but probably too radical for the times. Exner did have a chance to flex his wings with the "Forward Look" styling of later years.
It sounds like they had the option of going with Multimatic as a chassis supplier, but when with Oreca instead. That surprised the hell out of me. IDK if Multimatic will help develop other components.
Ghia made some striking designs for their time, some like the 1954 Plymouth Explorer would work well today with little tweaking, IMO. Baffling sometimes why a manufacturer would spend the money to have a coach builder come up with an appealing design and then shelf it for a safe, inoffensive frumpy one.
1954 Plymouth Explorer by Ghia, production 1954 Plymouth Belvedere:
What are you saying, that I was right about Ford getting it wrong but for a different reason? Give me a break. I have no reason whatsoever to make up anything.
I recall clearly many reports of the time similar to the following but with more details because I was shopping for a new compact motorhome similar to my first based on E-350, and the Transit Cutaway was not very popular initially, hence why I remember. Very few RV manufacturers built Class Cs on Transit Cutaways for multiple reasons at first. Relatively speaking still don’t.
IIRC Ford initially reported through various credible sources that E-Series Cutaway would be discontinued after 2016 or 2017, but has been extended multiple times. Below from over 10 years ago.
https://www.autoblog.com/news/ford-e-series-chassis-cabs-continued-production
2026 F450 Platinum ordered 9/12 and received VIN and build date email this past Thursday. Scheduled build the week of 10/27. Much faster than my last order.