I am talking about maximizing through shared body panels and interior items. I am sure they do share parts, but by sharing panels and interiors, it spreads out the economy of scale significantly.
Bronco pickup only makes sense if Ranger gets replaced by a unibody version. I don't see how Ford can make all new affordable pickups at TTC unless they're small and midsized unibodies to replace Maverick and Ranger.
Interesting discussion point:
If Ford was completely about profit, it would shrink the business to just F Series and large SUV plants
and skip the rest…….maybe keep Explorer/Aviator, Transit and T6 products.
The business would be highly profitable with a very small manufacturing and engineering footprint
so why don’t they?
I see a Bronco pickup moving the needle toward 75K+ sales, mostly at the expense of Gladiator
The limitations would be less because any Bronco pickup truck would share more parts as opposed to Ranger that shares absolutely zero body or interior parts.