I remember reading that also. It will be offered as an optional feature so maybe they are thinking it can be a money maker but still keep pricing down on the lower featured trims.
Well, competitors HAD entrants in the segment. All of them have abandoned it also due to CAFE footprint rule.
Puma is quite small B-segment size. The comparable size B-segment CUV in the US market have all died or had its nameplated grated on to a bigger model in a different segment:
Mini Countryman, Hyundai Kona, Honda HR-V, Nissan Kicks, and Chevy Trax moved from B to C segment size
Mazda CX-3 discontinued and replaced by CX-30 which is C segment
Toyota CH-R discontinued and replaced by Corolla Cross which is C segment
Mitsubishi Outlander Sport discontinued and replaced by Eclipse Cross which is C segment
Buick Encore discontinued and replaced by Encore GX which is C segment
Kia Soul discontinued
Ford EcoSport discontinued
Well, sure, I'd imagine there are a variety of models being considered for it.....but my point was with how Ford changes plans, we'll probably only wind up with the truck and crossover after it's all said and done.
Different styling - more off road look, while Maverick has a "regular truck" look.
Except you're then forcing the ROW to have a "Bronco" design Ranger, which may not be what buyers want.
Why base it on Super Duty?
I think it was the initial justification for bringing Bronco back. And Ranger was selling a lot more in it's 1st gen back on the NA market.
Ford sold 146k Broncos alone last year, with another 71k Rangers = 217k total. I'm not entirely sure what MAP's full capacity is, but I'd imagine it could potentially go to 300k, but the wild card is that Ford has an empty plant that they have to fill with something.
For the idea of dropping Ranger to make sense, Ford would likely want to at least equal current factory capacity at MAP, while also making sure TTP has a fair amount of volume.
Let's say the Bronco truck goes to TTP......that would mean that Ford would have to make up 70k sales at MAP via Bronco hybrid additional sales plus Lincoln Bronco. Lincoln models sold in the 26,700 average range last year. I'm going to give Lincoln Bronco a 12-15k total, which is around 1000 per month, which I think they'd be happy with.
So you're still looking at 55k of production still not there just to equal this past year. I don't see Bronco hybrid adding that many units.
Coincidentally, Gladiator sold 56k units last year, but that's not much volume for an entire factory...
No automaker will ever produce 100% trouble free vehicles 100% of the time. Acknowledging that, for long term dependability among compact unibody blobs, CR-V and RAV4 are the best choices.
Agree with your disagreement. My Ranger satisfies my towing needs completely and it fits in my garage with room to spare. The only thing that could make me love it more is a hybrid version. All this talk about Ranger going away is depressing and reinforcing my plans to order a 2026.
Kill F-150, make all F-Series Super Duty's, add an "F-200" as an entry level with slightly more capacity than the current F-150. It would still be #1 as those that want full size trucks are able to afford $8-900+/mo payments. Tool KCAP for Ranger (Maybe rename it F-150), DAP builds F-200s, or vice versa, introduce a Regular cab/8 ft box and add SuperCrew/6 ft box. MAP builds Broncos.
Isn't ranger what makes the fullsize bronco viable and bronco what makes ranger viable? Is there enough volume on t6 to justify just Bronco? I'd like to see a "regular" SUV on t6 and Lincoln variant too, kind of like tacoma/4 runner/whatever the lexus is. Maybe throw a Bronco pickup in there too on t6. Though I guess you might start running out of production room if they're all successful ... then maybe killing off ranger would make sense if it's the least profitable out of those, but might be worth expanding production if they're all successful and profitable.. would find it hard to believe that ranger isn't making money being built and sold everywhere.