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Somebody pinch me, am I dreaming that Lincoln finally has a cohesive showroom that looks good..

Well.... *MKT raises its hand from the dark corner and waves*

Oh come now, she was a beauty!

When they said “white space” vehicles, this is kinda what I imagined.

Some names should be left in the past though. Continental was not one of them.

(Before 2010, J/LR's profit/loss was loose change) The problem with luxury brands like Jaguar and Land Rover is the cost of maintaining vehicle product cycles and expansion in China. TATA has been allowing J/LR to use its profits to fund its operations for the next financial year and so on, I think that if you look at J/LR's cash at hand it not that massive and also they have a whole bunch of notes maturing soon that need to be bought back. From about 2016, J/LR's EBIT margin has been steadily falling so the current situation comes as no surprise, it's all about leverage and in the good times, the brands make out like bandits but when things go off the boil, well that's the time to worry. The last four years are all on J/LR management or lack of it, no more blaming Ford no more looking back plus 10 years.

Hi, I'm Nihar, I'm new to BOF. I've been on Ford Inside News for a while though. I recently did a rendering of a possible new Lincoln sedan. I based it on the new Aviator's styling, since that seems to be the direction Lincoln is going in. I have been criticized for not lowering the car after finishing the rendering, but I think this is exactly what Lincoln needs. I also think that if they give it an A5-like hatch with that upright design, that would be a very cool and practical trick. https://www.behance.net/gallery/69869483/2021-Lincoln-Zephyr

over 500 today boys.

my Ranger has been assigned a serial number and was scheduled for build on March 18th. Considering the factory order was placed Feb. 2nd, that is quicker than I anticipated. They said it would probably be in my hands around April 7th. Happy about this as I was thinking this would all take place around June 1st.

CR pulling their recommendation on the Model 3. https://www.cnn.com/2019/02/21/tech/consumer-reports-tesla-model-3/index.html Of course, we all have strong reservations about CR and them giving a car that hasn't even been out, a recommended buy. My recommendation is don't buy CR. But I digress...

This week's "Autoline This Week." About 27 minutes. I haven't listened yet. http://www.autoline.tv/journal/?p=59821

I'm interested to ride in one of these. Four bangers always have single plane crankshafts which give them a characteristic vibration that's not present in multi-plane crank engines. A three cylinder ain't no straight straight six, but I wonder if it's not at least smoother than a 4 cylinder since the crank throws are 120 deg apart. It's apples to oranges, but I've got two old Ford three cylinder tractors (one gas and one diesel) that are quite smooth.

Sign reflected in the hood.

Autoline always has good interviews with people in the industry. Good to hear that Ford learned a lot of lessons from operating Chariot. They're applying those lessons in their other mobility businesses. Go to 16:05 in the video for the discussion of Chariot with Jim Farley.

Right. My point is just that there are several articles around that say for certain it's a photograph, when it doesn't look anything like a photograph to me - looks 100% a rendering to my eyes. The lighting and especially the head/taillights give it away for me.

Maybe this is the new VW Amorok that Ford is building...

Sweet! It's a mini-me version of my F150 right down to the wheels.

I’m not a Chevy fan, but I do like the Corvette and I think it is a great bargain. I’m surprised it isn’t selling better.

They also are the ones that pushed to make manufactures have roof requirements that are 4x the vehicle weight vs 2.5 from NHTSA. They also made sure that manufactures actually test offset crashes. The officer also had a leg injury which is exactly the type of injury IIHS said would happen in an accident like this, however the PI has some floor modifications so the tests aren't 100% transferable, but the majority of those are at the rear of the vehicle for high speed rear-end impacts.

Police Interceptor Sedan's structure is modified from the civilian Taurus. So the IIHS ratings for Taurus don't necessarily apply to PI Sedan. Thank you to the NOPD officers who put their lives on the line every day doing their best to protect the citizens of that city. The shootout in downtown New Orleans last Sunday was crazy even by New Orleans standards.

Just as long as they don't bring back Turnpike Cruiser.

Apples and oranges. Back then the alternatives were mid to large trucks and suvs. They're not abandoning vehicles - they're replacing them with new models that sell better and at higher margin. And these will attract younger buyers with the smaller lower priced utilities just like Jeep. I think brand loyalty is a thing of the past with younger buyers. If you make great products you'll get conquests from other brands. The key to keeping those customers is better quality and better customer service and Ford is still struggling with both.

But that doesn't sound as impressive as 14 months! ?

One of the first things I did on my first trip to the states in '93 was go for a ride in a Town Car...To me, that was a real Lincoln.

They sold one Viper in January, nationwide, there's two left - that's your 14 months inventory. Last year, nine Vipers were sold.

I saw something about the factor used to account for road friction.

Thank you, I'm not being down on J/LR, just that people should accept that the brands exist to support themselves, Ford couldn't come to terms with that but old man TATA does and he loves the prestige of owning two storied brands. So long as they can keep the books squared away, the brands will survive. There's one thing for sure, if J/LR doesn't spend money and pivot to new era products, it will be left behind and go broke, so it do or die.

It's not

Yes sir jpd80. Tata gave JLR managers lots of leeway for how they run operations. Those JLR managers will have to prove they can handle the challenges their business faces now. Both internal and external. I'm optimistic JLR can turn things around. But like many other automakers, they may have to shrink even more to become healthier in the next 3 years.

Same short sighted blunder as before. Bleeding market share to focus on the cash cows. Last time around Toyota, Honda, and Nissan ate up ten points of their market share before they got the ship righted. What they found out the last time around was that abandoning segments takes them off people's shopping list. When a kid has to buy a Hyundai or Honda starting out he may never bother going to the Ford store when he decides it's time to buy one of those cash cows. When domestic manufacturers lose customers to these brands they are very difficult to bring back. Ford is throwing away customers that it may never get back.

Well depending on the name, people don't exactly have a positive image of many of the old Ford nameplates.

Gen Z prefers Sedans. Some of that could be that they are cheaper vs used SUV's but studies show they do like cars vs SUV's https://thenewswheel.com/generation-z-prefers-more-outfitted-used-vehicles-to-cheaper-new-ones/ https://jalopnik.com/nissan-thinks-the-kids-will-make-sedans-cool-again-some-1829307017

Possibly but until that time automaker will cash in on the higher prices commanded by Utilities, the billion extra made with Utilities will more than make up for not carrying cars through to then. Nothing could be more breath taking than the change over at GM, Killing four car plants at once and embracing Utilities.....the change is being driven by buyers wanting Utilities and trucks.

Next Gen Ranger is MY22 (l2021) Seems very strange that photographers could get anywhere near a vehicle +3 years before production....

? Old names are always better for at least people have heard of them and can help sales move along. Ford has been on a role resurrecting old names and I look forward to more coming back.

100000 times this

Ummm how about just say No. If you want to look at good looking sedans look at the Tesla S or the new Audi e-tron GT https://www.audi.com/en/experience-audi/models-and-technology/concept-cars/audi-e-tron-gt-concept.html

In conceps you add 92H "Metric speedometer" on some of the vehicle lines. On a Mustang you need to add 153 which is a fleet only option. If you are in a state that does not need California emissions add 422 on F-150, Flex, and Explorer. Edge requires you to delete 425 and add 422 at the same time. I am not sure what you do if you are in a state that requires Cal emissions. There is no way to dirty an order in WBDO.

It isn't 605 it is lower. I will do my best to answer that this evening.

Really nice. I agree that the front end needs to be taller to resemble the Aviator. The rear spoiler on the roof needs a different paint treatment. Lincoln´s designers have had to continue with the sloping line that come from the upper side of the windows and continue it , downward, to the base of the spolier, not upper to the spoiler. That is a small detail that could change the design a lot. The same with the chrome trim arroud the windows... Is too expensive to make the chrome trim complete arround the roof spoiler and at the base of the rear window on the hatch? That could give a better finished look to the vehicle. But, aside of those small critics, is a very good designed vehicle. And will sell better tha the smaller MKC. The interior? I´m curious... When it will debut?

This is probably a late stage Ranger design clay model being prepped for consumer focus group in Australia.

Told you guys it would be really close to a mini Aviator. I really LOVE the looks of this and the Aviator. I'm sooo tempted to buy one even though I can't really afford another new vehicle at this time. Those proportions..

I do not think there will ever be a 3 row version. It's bigger to address the number 1 complaint (Escape too) and that is rear seat legroom.

I think they could build some STs or Active variants in Mexico after they convert all the plants to C2 and IF they have extra production capacity. Otherwise Escape, Maverick and Puma(?) will provide far more volume and profit.

Right hand to God, if you pulled into an AAMCO shop in the 70s and they pulled your dipstick, the first thing they would say is "Oh, well, it smells burnt. You really have some problems going on in there!", and immediately start quoting various repair options. Typically, you would get 2 or 3 options, with a pretty wide range of prices, and varying lengths of warranty associated with each. If you thought to ask what the difference in the work was between the quotes, you'd get told that they all had the same work being done, but the different prices were to purchase those various warranty lengths. Now, once they dropped the pan, the next thing you would hear is how they found "fine metal particles" in the bottom of the pan. Even though some amount of fines might have been normal, it was immediately given as a crisis about to unfold, with bits and pieces of the car likely to be strewn across the road if you didn't let them start work. Oh, and the work was immediately more extensive than they first thought, due to unforeseen circumstances". Ah, good times. Still, color was a useful indicator back in the dipstick days.