Anthony Posted October 11, 2015 Share Posted October 11, 2015 http://www.motorauthority.com/news/1029198_new-lincoln-continental-debuting-at-2016-detroit-auto-show-report From Lincoln's marketing manager, Imran Jalal. One other tidbit revealed by Jalal about the new Continental was that the car’s grille may spread to more Lincolns, possibly bringing an end to the current waterfall treatment. Sadly, Jalal also hinted that there would be no end to the current MK naming practice, with the Continental and Navigator nameplates set to be the only exceptions. Quote Link to comment Share on other sites More sharing options...
sullynd Posted October 11, 2015 Share Posted October 11, 2015 Uh huh. Zephyr wasn't going to change initially either. That said, other than Aviator and Mark I am not sure there are many great names to draw from. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted October 12, 2015 Share Posted October 12, 2015 I think they mean the cars with a MK name that are successful won't be renamed as there is equity in those names, but I can't see them coming up with a new MKT. So MKZ,X and C will be around for new generations of cars. It seems like the higher end cars will get the real names and the MKT will maybe be an Aviator... (One can hope as that is a really good name). Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 12, 2015 Share Posted October 12, 2015 I've been suggesting for a while that perhaps "lower" models would retain their MK names, while anything above the Z and X would get real names. Quote Link to comment Share on other sites More sharing options...
Ron W. Posted October 12, 2015 Share Posted October 12, 2015 Just my opinion but...... Get rid of the ummm kay whatever and use NAMES. There I feel better now. 1 Quote Link to comment Share on other sites More sharing options...
4d4evr-1 Posted October 12, 2015 Share Posted October 12, 2015 Just my opinion but...... Get rid of the ummm kay whatever and use NAMES. There I feel better now. either the rant, pills, puff, drink or tranquilizers............ Quote Link to comment Share on other sites More sharing options...
probowler Posted October 12, 2015 Share Posted October 12, 2015 Well that's disappointing.....but so glad to see the awful gull grill going "Adios" 1 Quote Link to comment Share on other sites More sharing options...
Moosetang Posted October 12, 2015 Share Posted October 12, 2015 Uh huh. Zephyr wasn't going to change initially either. That said, other than Aviator and Mark I am not sure there are many great names to draw from. Your second point I'm pretty on board with. To your first, I think the Zephyr/MKZ kerfuffle is probably quite relevant because threir experience with that has probably convinced Lincoln the naming scheme shouldn't disappear overnight. If it were Lincoln's plan to do away with the MK names, it makes a lot of sense to do so gradually as vehicles have their ground-up redesign rather than re-naming models midstream. Quote Link to comment Share on other sites More sharing options...
StangBang Posted October 12, 2015 Share Posted October 12, 2015 (edited) There is a whole pool of Mercury names that could be reused. There are many presidents where names have jumped makes. Mariner would be consistant with the navigational themes of Navigator and Aviator. Calienté, Capri, Voga... And I still like Zephyr. Cougar is out though because it got ruined by slang which corrupted it within the past decade. Anyway Lincoln shouldn't be making so many vehicles that they run out of names. But the MK shi¡t has to go!!! Edited October 12, 2015 by StangBang 2 Quote Link to comment Share on other sites More sharing options...
bzcat Posted October 12, 2015 Share Posted October 12, 2015 (edited) This is a very smart and sensible decision. Changing the names yet again is kind of pointless. Just make better cars that will appear to Chinese buyers. One thing they should look into is adding rationale into the MK names. The order of the letter probably should denote size or price. If MKC is supposed to be the entry level SUV, then I can see the future compact sedan being named MKE to make some sense of the naming system. Smaller Lincolns: C-D-E Mid size Lincolns: X-Y-Z Large Lincolns: Continental, Navigator Edited October 12, 2015 by bzcat Quote Link to comment Share on other sites More sharing options...
bzcat Posted October 12, 2015 Share Posted October 12, 2015 (edited) Not reported in the OP article but other publication did pick up: Imran Jalal also said there will not be hybrid or PHEV Continental, which in my opinion is a mistake. This is especially true since he is saying Lincoln will not be a performance brand... seems like they are knee-capping Continental even before it gets out. How do you go the whole "not performance" route at the same time without putting some emphasis on PHEV? http://blog.caranddriver.com/luxury-not-performance-at-lincoln-and-the-continental-bows-at-detroit/ Jalal confirmed an all-wheel-drive version. A hybrid is not in the cards any time soon. Edited October 12, 2015 by bzcat 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted October 12, 2015 Share Posted October 12, 2015 Not reported in the OP article but other publication did pick up: Imran Jalal also said there will not be hybrid or PHEV Continental, which in my opinion is a mistake. This is especially true since he is saying Lincoln will not be a performance brand... seems like they are knee-capping Continental even before it gets out. How do you go the whole "not performance" route at the same time without putting some emphasis on PHEV? http://blog.caranddriver.com/luxury-not-performance-at-lincoln-and-the-continental-bows-at-detroit/ You wait for the CD6 version? Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted October 12, 2015 Share Posted October 12, 2015 There is a whole pool of Mercury names that could be reused. There are many presidents where names have jumped makes. Mariner would be consistant with the navigational themes of Navigator and Aviator. Calienté, Capri, Voga... And I still like Zephyr. Cougar is out though because it got ruined by slang which corrupted it within the past decade. Anyway Lincoln shouldn't be making so many vehicles that they run out of names. But the MK shi¡t has to go!!! I highly doubt any respectable person would get in let alone buy a car named Caliente. MKZ, X and C i feel will stay till at least the end of the decade or until the all those cars are fully redesigned. I also wouldn't count on Zephyr coming back, its just too old sounding and doesnt have the history continental has to warrant a comeback. 1 Quote Link to comment Share on other sites More sharing options...
mettech Posted October 12, 2015 Share Posted October 12, 2015 I would like to see the MK id become the performance branch of Lincoln. . I.e. AMG for Mercedes. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 12, 2015 Share Posted October 12, 2015 There must not be significant efficiency gains with Ford's hybrid systems in large cars. I mean, it's been a decade and nothing bigger than a midsize sedan has gotten a hybrid powertrain. Wonder what the snag is.... Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 12, 2015 Share Posted October 12, 2015 There must not be significant efficiency gains with Ford's hybrid systems in large cars. I mean, it's been a decade and nothing bigger than a midsize sedan has gotten a hybrid powertrain. Wonder what the snag is.... uh, is this the right topic??? Quote Link to comment Share on other sites More sharing options...
2b2 Posted October 12, 2015 Share Posted October 12, 2015 This is a very smart and sensible decision. Changing the names yet again is kind of pointless. Just make better cars that will appear to Chinese buyers. One thing they should look into is adding rationale into the MK names. The order of the letter probably should denote size or price. If MKC is supposed to be the entry level SUV, then I can see the future compact sedan being named MKE to make some sense of the naming system. Smaller Lincolns: C-D-E Mid size Lincolns: X-Y-Z Large Lincolns: Continental, Navigator unless the smaller-than-Z sedan is targeting the "highest volume luxury segment" = 3er & friends then imho it needs a Name Quote Link to comment Share on other sites More sharing options...
2b2 Posted October 12, 2015 Share Posted October 12, 2015 ^ Hi Saintlaz!! Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 12, 2015 Share Posted October 12, 2015 uh, is this the right topic??? It was in response to bzcat's post (#11) Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 12, 2015 Share Posted October 12, 2015 It was in response to bzcat's post (#11) well then, i retract my statement. browser glitched and i didnt see the post in question Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 12, 2015 Share Posted October 12, 2015 Not reported in the OP article but other publication did pick up: Imran Jalal also said there will not be hybrid or PHEV Continental, which in my opinion is a mistake. This is especially true since he is saying Lincoln will not be a performance brand... seems like they are knee-capping Continental even before it gets out. How do you go the whole "not performance" route at the same time without putting some emphasis on PHEV? http://blog.caranddriver.com/luxury-not-performance-at-lincoln-and-the-continental-bows-at-detroit/ You wait for the CD6 version? Its because at the moment, FRAP is in no way capable of building hybrids, and is likely not going to be for the near future. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 12, 2015 Share Posted October 12, 2015 Its because at the moment, FRAP is in no way capable of building hybrids, and is likely not going to be for the near future. My point was that CD6 would be a performance version in the future. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 12, 2015 Share Posted October 12, 2015 My point was that CD6 would be a performance version in the future. How can you be so sure of that? There hasn't really been any indication that they are planning on doing any performance oriented Lincolns at all. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 12, 2015 Share Posted October 12, 2015 (edited) . Edited October 12, 2015 by RichardJensen Quote Link to comment Share on other sites More sharing options...
akirby Posted October 12, 2015 Share Posted October 12, 2015 How can you be so sure of that? There hasn't really been any indication that they are planning on doing any performance oriented Lincolns at all. I'm not sure of it at all. bzcat said why wasn't Ford doing a phev version of the Continental IF they weren't doing a performance based Lincoln. My counter was maybe they are planning a performance Lincoln sedan based on CD6 (as a way of explaining why they aren't doing PHEVs now). Quote Link to comment Share on other sites More sharing options...
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