Because they didn’t want the EV losses to detract from the ICE financials. It’s better to say ICE has this much revenue and a 8% margin (e.g.) while the startup EVs are losing a lot than to just say we only had a 2% margin. But it does lead to stupid headlines.
Why did the Ford big shots decide to break out Model e financials in the first place? None of Ford's competitors do this.
Even though the head honcho said more than once that Model e is like a startup, the media constantly harps on its financials, just like this one that says Ford's Money-Guzzling EV Crisis
I actually prefer the refreshed model, although I wish the body color section above the gray area of the front bumper, which rises into the headlights, was integrated a little more cleanly, and looked a little less tacked on.
Not to mention larger vehicles like Super Duties or the Explorer aren’t the best candidates for EVs due to their size and weight. Adding a huge battery with its weight is going to impact range.
Maybe once Solid State or something other break though in battery tech happens, larger vehicles aren’t going to do too well.
I don't think anyone thought they were the same vehicles...
i3 didn't do well because it was hideous, weird, and a small car...on top of that, I don't think its powertrain was marketed well....a lot of people I know thought it was electric, which is half the story lol. Not a good combo for the US market.