Ridiculous? It’s not one quarter and I’m not the only one that sees a concerning trend.
2024 Q1 EBIT — $3,006M with 15.6% Margin
2024 Q2 EBIT — $2,564M with 15.1% Margin
2024 Q3 EBIT — $1,814M with 11.6% Margin
2024 Q4 EBIT — $1,629M with 10.0% Margin
2025 Q1 EBIT — $1,309M with 8.6% Margin
The $9 billion in 2024 was great, but for now even the estimated $5 billion in 2025 may be difficult to achieve. Obviously you have a different opinion that is more optimistic.
That's why I said "unique" Bronco Sport.
You know, this just made me think - we have been discussing a longer wheelbase BS - this looks like just that (though obviously adding a few inches to the existing BS would be easier than a new model). Interesting either way...
The New Jeep Compass May Not Come to the US
Jeep finally comes clean, admits Brampton and USA Jeep Compass are stalled (updated) – Stellpower – that Mopar news site
Well, it is not Bronco Sport but something similar. The steering wheel logo clearly indicates it is a Bronco something...
It could be a replacement for Escape in China.
Because there is no transmission or driveshaft, most EV platforms are designed so it can be FWD, RWD, or AWD depending on how many motors you want to use and you can just change it however you want or need. Case in point, Polestar 2 single motor started as FWD but switched to RWD after 3 years. VW MEB is likewise designed for all 3 applications.
As for snow traction, someone already pointed out the weight of EV is in the center where the battery sits so either drive wheels will work... it's not a big problem.
I don't think there is evidence support a blanket statement that FWD EV is cheaper to engineer or cheaper to build. But I do think old habits die hard so car companies often default to what they did before - they've done B-segment car for 60 years as FWD and maybe there is no reason to do anything differently.
The other main reason for sticking with FWD on small cars is car companies want to preserve the handling characteristic. Renault was asked why its Renault 5 EV is FWD and that was the answer it gave... they wanted it to handle like a FWD hot hatch. VW maybe thinking the same thing on ID.2.
That might be the most ridiculous thing you’ve said here. Fleet sales are intermittent and one slightly down quarter means nothing. It’s still on track for over $5B profit for the year .