Oh I'm not saying I agree with Ford retreating basically everywhere around the globe.
My point was also not that Hyundai is funneling money from other business to the car unit, but that it can benefit from preferential/discounted pricing supplied by other arms of its conglomerate - i.e. shipping costs, material costs, etc. so the widget that costs Ford $0.30 to make might cost Hyundai $0.15 so it can divert funds to more projects.
That said, I wish Ford would get its act together and re-enter segments it's abandon, and maintain competitiveness.
Eh, to be fair, Ford Europe was one of the few areas that did make money back then.
It's Ironic that the party favoring states' rights seems so fixated on taking away states' rights.
Why people outside of California care so much about what California does?
The Ranger and Bronco aren't all that different when it comes to electronic subsystems.
The bigger gripe I have is the Bronco (and I think Ranger) doesn't have automatic lane keeping and distancing like the Bronco Sport has. I've used it a couple times on my wife's Bronco Sport and even on a short hour drive or so, it cuts down on the amount of "fatigue" of just keeping the vehicle in the lane.
Yeah I know it sounds lazy, but noticed when I was done with the drive, I wasn't as mentally or physically tired as if I had to do most of the "driving" myself-it cut the amount of effort by 50% or more. You set the cruise control, and just keep your hand on the wheel and keep aware of the traffic around you, instead of doing all of that plus keeping the vehicle centered in the lane and accelerating/decelerating. I was slightly impressed it came to a complete stop when I had it set for around town driving doing 40 mph and stopped with a resonable gap between you and the car in front.
Ford BlueCruise Coming To Three Additional Models
As Ford Authority reported earlier this week, The Blue Oval recently opted to merge its next-generation FNV4 (fully-networked vehicle) electrical architecture learnings with that of its existing architecture, called FNV3, to create one unified setup called FNV3.X. The idea behind this shift is to create an architecture that can be used not only in EVs, but also, traditional ICE models, reducing complexity and costs at the same time. However, this piece of news also revealed that Ford’s BlueCruise hands-free highway driving assist feature will soon be available in three new models as well.
Those models are the Ford Bronco, Ford Ranger, and Ford Mustang, according to Ford EV design head Doug Field, who specifically named those vehicles as ones destined to get the Ford/Lincoln Digital Experience software that’s already available in a variety of products in its lineup. This update comes courtesy of the automaker’s newer FNV3 architecture, which gives it the capability to deliver software updates “quickly,” according to Field, as well as “deliver improvements in vehicle quality.”
“Having a small number of core platforms is a key part of any software-driven engineering team,” Field said. “Without platforms, software engineers face having to re-develop the same features for different customers and vehicles. And we want our Ford digital experience to be recognizable whether you’re in a Bronco or a Mustang Mach-E or an F-150 with a snowplow attached. Having a new electrical architecture on some vehicles and a legacy architecture on other vehicles and maintaining them all at the same time, is not a good strategy for this new world.”
It's about time. I was disappointed that Bronco didn't have it available. The article doesn't mention a timeline, though, and considering Ranger (and Mustang) just came out, I'm guessing it'll be a few years before it makes its way to those models - probably for refreshes of them if I had to guess. I wonder if we'll see it come to Bronco first since it's an older product, but it'll likely have longer product cycles if it's anything like Wrangler.