Dropping them as they were made sense, vehicles Ford was losing money on and that didn't really do much to improve Ford's reputation in recent decades. The original Tarus was iconic, but beyond that, it was just a car.    I'm of the mindset that Ford should get creative and ask themselves how to offer alternatives to the edge, escape, and sedans that are more compelling. Stop beating your head against the wall trying to repeat what doesn't work, but at the same time, don't just walk away from everything all together.    Remaking the escape as a sporty low slung crossover is something I've thrown out before. When it comes to aspirational crossovers and SUVs, there are two flavors that really seem to work for people. Boxy, rugged off-road vehicles, and sporty coupe like designs. I'm of the mindset Ford should do both, the mach-e is one of the best selling non Tesla EVs, so it resonates with buyers.    Instead of making the escape look like a bland jelly bean, make it like Ford's version of an electric Macan. So you can have that, and the boxy rugged bronco sport, two compact crossovers that appeal to passionate buyers with wildly different tastes so they don't overlap a ton. 

Correct me if I'm wrong, but from an engineering and cost efficiency standpoint, you often want volume and economies of scale working in your favor. I'm not against this strategy in a broader sense, but I fear what happens if Ford keeps throwing sales volume out the window.    They'll keep having to jack up the price to boost profit margins, which will lead to even fewer sales, so they have to increase the price even more, and then you enter into this really vicious cycle that could put you out of business if you aren't careful. I just hope Ford is mindful of that and manages to strike the right balance.    I don't want Ford to be a brand in 20 years that you hardly see anyone driving because all they sell is 150k mustangs and raptors. 

It's been rough going this far, but who knows, CE1 could be the very thing that ends up saving Ford long term. I could see the team creating a crash course on how to improve engineering efficiency on Ford ICE products in the future. 

Dropping the Escape, Taurus, Edge are/were some of the dumbest moves Ford has ever made. If I didn't know better, I'd call it corporate sabotage. 

This is standard operating procedure for decades.  I don’t think it’s due to EVs.

This is just embarrassing. I guess Ford's disastrous foray into the EV market it biting all factions of the company. 

Sure they’re conceding net sales until the EVs come online, but every indication is Escape isn’t very profitable so what are they really losing in the meantime?  By shutting down production they might actually save money.  In any event it depends on what happens with the EVs down the road whether it’s the right decision.  I still think they’ll upgrade Bronco Sports to fill some of the gap.

And they’re ok with that.  When the profit margin is low sometimes you save money by not selling them.

Is it not implied?  If most Escape volume doesn’t switch over to BS then Ford is conceding net sales, are they not?  If not Ford, at least Ford Authority seems to think that is what Ford is planning or hoping for.  I get your point that ultimately Escape will be replaced by low-cost BEV, but that’s down the road.  And who knows if that will even materialize at present Escape volume and profit margin.  I think Ford is doing the right thing by delaying.  IMO it is far better to do nothing than the wrong thing.   Another variable that may have changed in last year or two is that if new low-cost EVs are now anticipated to sell in much lower volume, Ford may not need quite as much space to manufacture them.  In any case, with Ford hybrids doing better than BEVs, it seems odd to switch from Escape to a new and unproven BEV.  Maybe Escape should be upgraded instead of being cancelled.    

I see what you mean and given how many times Ford changes plans, it would be easy to build a house of cards to support whatever theory one wanted to peruse down the nearest rabbit hole….(that’s me, LOL)     I was curious that last August, Ford’s advise was that eTransit would arrive in 2026 and the smaller BEV pickup in 2027….they were clearly talking calendar year for the ETAs. Add to that, the previous  advice that Louisville would go off line in December 2025 for about 10 months…Escape continuing with YM26 has changed all of that……others now suggest CE1 pickup going elsewhere, I really don’t know but that would free up a C2 plant that Ford could use.