With Farley's comments on how these affordable EVs will be emotional products that don't look like toasters, and won't look anything like people expect, it sound like they're leaning into the bold, iconic, emotional side of car design over the bland blob side of things. This is the right play without a doubt. Well executed affordable aspirational products sell like gangbusters, so if that's the direction these EVs are going in, I'd say Ford has a hit on their hands.
GTD is all about making money by doing something
thst isn’t another Ford GT, it has the kind of exclusivity
that Corvette longs for but can never get thanks to
GM keeping the entry price low enough to sell near on
2,000 or 3,000 a month.
I honestly don’t see Ford undermining any of its products
just to compete with Corvette, it doesn’t make sense to do so.
For more than ten years now, Ford has been
battling with delivering an affordable BEV
and from their own leaked details intend to
now deliver this via a mid sized platform with
a modestly sized battery to keep down costs.
the whisper is that the CE1 also uses gigacastings
like Tesla, so don’t be surprised if this ends up looking
like pickup, utility and van sponsored by Ford Pro.
Clearly, the objectives and customer base are different to
Tesla but let’s hope that the formula hits its marks.
Ford is now primarily a truck and SUV company so
I expect them to deliver something that shocks other
manufacturers out of their comfort zone, Ford hit the
reset button big time so let’s hope they have a knockout
Because they are looking at it from a perspective of a car buyer/enthusiast.
Anyways there is a lot more to this then it (not) replacing the Hummer in military service. The Army is doing a reorganization and making new units using this, but I need to see/read what they exactly trying to accomplish with it. It makes some sense in certain situations, but going wholesale light fighting makes me really wonder.
Time will tell how things will go, change is often frightening, but for the most part, the auto industry is heading in the right direction. Don't listen to those doom and gloom types, they're rarely right.
People have always feared change, they've always thought change was gonna ruin things, but with the exception of the cost of living becoming super expensive over the last few decades, pretty much every change in society has been a positive one. Cost of living we went backwards there, but pretty much everywhere else, life is better than ever, and that applies to the auto industry to a degree.
Things are a lot better now than they were 40 years ago. Don't fear change, because it's gonna happen either way, better to embrace and find optimism in it.